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How to Customize Looker Studio Reports

Last Modified on May 5, 2024

Looking for ways to customize Looker Studio reports?

Looker Studio offers extensive customization options to make your dashboards unique, from changing chart colors to creating custom dimensions.

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Instead of going through each option individually, we’ll take a more hands-on approach by building a dashboard together, focusing on essential customization features.

Here are the ways you can customize Looker Studio reports:

  1. Create a Custom Banner
  2. Add Scorecards to the Report
  3. Create Interactive Buttons
  4. Page Navigation Options
  5. Customize Charts
  6. Customize Filter Controls

Let’s dive in!

Customize Looker Studio Reports

Here is a sneak peek of the dashboard we’ll create:

Example dashboard

You can either sit back and read through this tutorial or follow along as we rebuild this dashboard.

Let’s start by creating a Blank Report.

Creating a blank report in Looker Studio

For this demonstration, we stored our dataset in Google Sheets. Take note of the spreadsheet and worksheet names.

Sample dataset from Google Sheets

Select the Google Sheets connector.

Using the Google Sheets connector in Looker Studio

Next, select the correct spreadsheet and worksheet. Then, click Add.

Adding data stored in a Google Sheets worksheet to the report

Finally, click Add to Report.

Confirming the addition of Google Sheets data

We are now in the Report Editor and ready to get started.

First, get rid of the table occupying the report by default.

Removing the default table

Next, provide a name for the report.

Providing a name for the report

Great! Now, what we’ll do first is rebuild our banner.

To start, let’s insert a rectangle. Click and drag over the top of the canvas. Next, let’s change the background color. Then, use a custom color by clicking +.

Adding a rectangle and changing the background color

Use the #1f1755 hex code for the custom color, then click Done.

Selecting a custom color

Next, add the logo. Click the image icon and upload it from your computer, then place it near the top of the canvas.

Inserting a logo

When inserting logos or any image with a transparent background, there may be instances when it gets filled with white color.

If this happens, click on the image. Go to the Style tab and set the background color to Transparent.

Setting a transparent background to the image

🚨 Note: This process only works if the original image has a transparent background. It will not work for images with filled backgrounds.

We had our logo split into two images. Quickly resize the first one, then insert the second.

Resizing and inserting the second logo

Following this, group the logos so we can move and resize them freely. Select both, right-click, then click Group.

Grouping the two logos together

Before proceeding, let’s adjust the height of our canvas to ensure that all charts and elements we want to add will fit properly.

Go to Theme and LayoutLayout.

Going to the layout settings

Scroll down and go to the canvas size section. Here, adjust the height to 1050px.

Adjusting the canvas height

Next, let’s add a date range control. By default, the display text is black. We cannot read the text if we place it on the banner. To fix this, go to Style and change the font color to white.

Adding and styling a date range control

Now, let’s build our scorecards.

Adding Scorecards to the Report

Add a scorecard, use the Views metric, and insert a Date sparkline.

Configuring the scorecard

Next, select Period for the other comparison option and Previous Period for the comparison date range.

Setting the comparison date range

We won’t see the comparison percentage because we haven’t selected a date range yet.

Now, let’s change the background of the scorecard. First, set the background color to the custom color we used previously. Next, select the background color again and click Gradient.

Setting a gradient background

Set the gradient angle to 45°, then click Done.

Custom gradient configuration

With the darker background, we can barely see the information on our scorecard. To fix this, change the font color to white.

Changing the scorecard font color

Next, change the sparkline color to light blue. Check the Fill and Smooth options.

Sparkline settings

The fill option turns the sparkline into an area chart, while the smooth option reduces the spikes in our graph.

Position the scorecard near the top left portion of the banner. Next, center the metric name, metric value, and comparison value.

Additional scorecard formatting

Instead of repeating the formatting steps for the other charts we want to display, we will duplicate or create copies of our scorecard.

Creating duplicates of the formatted scorecard

Change the metric of the second scorecard to Total Users and the third scorecard to Conversions.

Changing the metrics of the copied scorecards

Now, let’s select a date range to see the comparison percentages.

Select April 18 to 24. Notice that the negative comparison percentages don’t contrast well with our background.

Selecting a date range

So, let’s change the comparison percentage font color.

A quick trick to selecting multiple charts at once is to click and drag an area encompassing the three charts.

Quick selection of multiple charts

Next, go to the Style tab and change the Negative Change Color to yellow.

Changing the negative change color

It’s time to soften the corners of the scorecards by setting the border radius to 5.

Setting a border-radius

Notice the scorecards no longer have sharp corners.

Rounded corners of the scorecards

Next, let’s greet our users with a welcoming text.

First, let’s go to EmojiTerra and copy the waving hand emoji.

Copying the waving hand emoji from EmojiTerra

Now, let’s add text to the dashboard. Type a welcoming message and paste the emoji. Change the font color to white, font size to 20px, and bold the text.

Dashboard welcoming text formatting

Then, add a few interactive buttons to the report.

Creating Interactive Buttons

We want to give viewers of the dashboard the option to download or share this dashboard.

First, click the Add a ControlButton.

Adding buttons in Looker Studio

Change the text and the formatting. Set the font color to white, font size to 18px, background color to our custom color, opacity to 70%, border color to grey, and border thickness to 2.

Interactive button formatting

Looker Studio buttons have three action types: Navigation, Report Actions, and Filter.

By default, the buttons will be of the  Navigation type, which we can use to navigate to a page in the report or an external URL. You will set this by clicking Insert Link.

Navigation button types

Here, we can set dynamic page links, specific pages in the report, or an external link.

Inserting a link to the button

Now that we know about navigation buttons, let’s discuss the next type. The report actions buttons let users access report actions such as sharing and downloading.

To understand how they work, create a copy of the button, then select Report Actions. For the specific action, choose Download Report.

Creating a download button

Clicking the Download button allows users to download a PDF of the dashboard.

Downloading a PDF of the dashboard

Another report action is to let users share the dashboard.

Create another copy of the button, then select Report ActionsInvite People.

Creating a share button

This button allows users to share the dashboard with certain people and groups and specify access roles.

Dashboard sharing settings in Looker Studio

The last button type is Filter. The Filter option lets you create preset filters for viewers to quickly and conveniently apply complex filter logic to charts and reports.

💡 Top Tip: Those are the default button types, but learn how to customize Looker Studio buttons by checking out our guide on How to Create Interactive Buttons in Looker Studio.

In the next section, we’ll discuss creating page navigation menus. We don’t need to make one in this example dashboard, but we’ll give you a demo if you need them for your report.

Looker Studio has different menu options. There is the default page navigator and one where we create our own. We’ll show you how to create a basic one.

💡 Top Tip: If you want to learn more about menus, check out our guide on creating navigation bars in Looker Studio, covering everything about menu navigation.

First, we need a report with more than one page. So, click Add Page.

Adding a new page to the report

Create three pages and rename them to Home, Audience, and Contact Us.

Created pages in the report

Now, let’s look at creating a custom page navigation.

First, insert text with the page title. Set the font color to white, then Insert Link.