Facebook Pixel Purchase & Conversion Tracking with GTM

Facebook Pixel Purchase & Conversion Tracking with GTM blog featured image

Is your Facebook Pixel optimized to track conversions separately from regular events?

Your conversions are the most important events that you can track on your website. But if you’re not using the Facebook Pixel’s Purchase Tracking feature, you could be missing out on important conversion data.

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Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

Did you know that you can track any funnels with Enhanced Ecommerce in Google Analytics?

Unless you specifically have an eCommerce shop, it may have never occurred to you to use Enhanced Ecommerce tracking as part of your regular tracking configuration. If that’s the case, it’s time to step up your analytics game.

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The New GTM Preview Mode

The New GTM Preview Mode - Tips and Tricks blog featured image

Google Tag Manager just had a BIG update—its preview mode got a major overhaul. And if you’ve taken a look at it, you’re probably full of questions.

What has changed? Will this affect my tracking? Is this actually a better system?

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3 Ways to Export Data from Google Analytics to Google Sheets

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Google Analytics is great, and Google Sheets is great—but Google Analytics data in a Google spreadsheet is even better. 

Using built-in functionalities of Google Sheets, you can combine analytics data from various sources, transform it, and analyze it with ease. You can even connect it to data visualization tools like Google Data Studio to share your data with others.

So Google Sheets is a really cool tool for data analysis. But first, we need to somehow get all of our data from Google Analytics onto a spreadsheet.

How do we do this?

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Using the DOM Element Variable in GTM to “Scrape” a Website

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The DOM (Document Object Model) Element Variable is a powerful Variable in Google Tag Manager to scrape content directly from your Website HTML markup.

With its help, you can transfer any value from your website into a Variable and pass it on to your Marketing tools, as long as it is selectable in the DOM.

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