MeasureSchool logo
Search
Close this search box.
Search
Close this search box.

OUR STORY

Uniting Global Perspectives, Cultivating a Culture of Curiosity and Collaboration

WHAT SHAPES US?

The internet is the greatest thing that has happened to business….

When I started out in business at the young age of 22, a few investors gave me money to start a travel website (1000Kreuzfahrten.de). The initial feeling of starting this thing was great, but the realization hit me shortly after: What now? My first year as an entrepreneur was plagued by the inability to act and grow the company fast (after all… that’s what investors want). There were a lot of opinions, action plans and strategy calls thrown around at the time, but it all didn’t add up to a coherent strategy.

We sold the company shortly after.

Fast forward a few years and I had the chance to start all over building Urbanara.com As the Head of Online Marketing I was able to concentrate on building out our channels and bringing in more traffic and sales for the platform. But since it was a brand new company there was, again, no clear path of growing. Fortunately my friend and mentor Stephan pushed me in the right direction, and let me in on his secret.

Online Marketing should be done the data-driven way.

With digital Measurement tools like Google Analytics it’s easier than ever to measure your approach, see if something is working or not and take action accordingly. The incoming data is the secret for reliable guidance to scalable business success of many online businesses (Amazon, Netflix, PayPal etc).

Learning the data driven way made all the difference in building Urbanara. We were no longer stifled by too many possibilities and the fear of doing something wrong. Guided by data we made changes on an ongoing basis, optimized our campaigns and got better results along the way.

Upon leaving Urbanara I’ve helped dozens of companies to implement the tools and strategies of the data driven way. I’ve learned a lot and want to give back. And Measureschool is my way of doing so.

I hope you enjoy our offering and come with us on a journey of the data-driven way.

Cheers,

Julian Juenemann, Creator of MeasureSchool

MEET THE TEAM

The amazing individuals who will teach you how to measure like a pro, without needing a degree in rocket science (or even having to wear a lab coat, unless that’s your thing).

Praba Ponnambalam

Head of Analytics

Praba is the Head of Analytics at MeasureSchool. With a technical marketing background, he specializes in cloud computing and analytics tools like Google Tag Manager, Google Analytics, and BigQuery. He enjoys learning and sharing his knowledge with the community, as well as watching football and playing cricket in his leisure time.

David Forer

Operations Manager

David Forer learned Google Analytics from MeasureMasters. With diverse experience in operations and sales, David brings valuable expertise to the team. Outside work, he enjoys culinary education, web development, and exploring the world, having lived in different places including Tokyo.

Sofiia Wycisk

Lead Analytics Trainer

Sofiia, a digital marketing enthusiast with superpowers in GA4, GTM, and memes creation, loves solving tracking riddles and sharing her passion for technology with fellow marketers. In her free time, she explores different countries with her Shiba Inu, while also having a background as a UN interpreter and a passion for painting ostrich eggs with unique designs.

Milena Filipovic

The Community Manager

Milena joined MeasureSchool in 2021 as an Assistant and later became the Community Manager, showcasing her expertise in Project Management and Digital Marketing. Coming from Montenegro, she enjoys folklore dance, travel, family time, and her cats. In her free time, she cherishes relaxation and the simple joys of life.

Aleksa Filipovic​

Content Manager

Aleksa is a detail-oriented content manager at MeasureSchool, skilled in driving success through innovative SEO strategies. He has a passion for economics and philosophy, constantly seeking to apply new insights to his work. Outside of work, he enjoys spending time with friends and family and playing video games.

Berna Jane Tumaneng

Administrative Assistant

Berna supports Julian and the team by managing administrative duties, optimizing communication, and maintaining task completion. She fosters team spirit and helps members free up their time. Berna enjoys DIY projects, crafting, and playing volleyball and table tennis.

CONTACT US

We would love to hear from you!

…but on one condition: Make the message interesting and we’ll try our best to get back to you. Email us at interesting[ät]measureschool.com