Do you use "intuition" to make business decisions?
Decisions are what drive progress. In business we make decisions all the time. What should we focus on next? Where should we spend our budget? What is the next big thing?
A lot of businesses (although operating online) still rely on gut feelings to drive growth.
But we have a better tool in front of us: Data
At MeasureSchool we want to help you:
The internet is the greatest thing that has happened to business….
When I started out in business at the young age of 22, a few investors gave me money to start a travel website (1000Kreuzfahrten.de). The initial feeling of starting this thing was great, but the realization hit me shortly after: What now? My first year as an entrepreneur was plagued by the inability to act and grow the company fast (after all… that’s what investors want). There were a lot of opinions, action plans and strategy calls thrown around at the time, but it all didn’t add up to a coherent strategy.
We sold the company shortly after.
Fast forward a few years and I had the chance to start all over building Urbanara.com As the Head of Online Marketing I was able to concentrate on building out our channels and bringing in more traffic and sales for the platform. But since it was a brand new company there was, again, no clear path of growing. Fortunately my friend and mentor Stephan pushed me in the right direction, and let me in on his secret.
Online Marketing should be done the data-driven way.
With digital Measurement tools like Google Analytics it’s easier than ever to measure your approach, see if something is working or not and take action accordingly. The incoming data is the secret for reliable guidance to scalable business success of many online businesses (Amazon, Netflix, PayPal etc).
Learning the data driven way made all the difference in building Urbanara. We were no longer stifled by too many possibilities and the fear of doing something wrong. Guided by data we made changes on an ongoing basis, optimized our campaigns and got better results along the way.
Upon leaving Urbanara I’ve helped dozens of companies to implement the tools and strategies of the data driven way. I’ve learned a lot and want to give back. And Measureschool is my way of doing so.
I hope you enjoy our offering and come with us on a journey of the data-driven way.
Julian Jeunemann, Creator of MeasureSchool