Stop dabbling with your data and master the art of analytics

You’re just moments away from the training, support and resources you need to use data to drive lasting change in your company.

Are you here to solve your next
conversion button form attribution tracking problem?

Well, maybe that’s not the right question to be asking. 

You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.

But the thing is, the more tracking you install, and the more data you collect…
well, you start feeling overwhelmed.

Here are some pitfalls that might sound familiar!

Being unsure of the quality of your data

Tracking too much data causing total confusion

Not knowing how to analyze your data correctly

Not doing anything with your data after analyzing it

As marketers we just want instant results – that next hack that will grow our business.

But this thinking won't get you results!

And quite frankly, it’s not sustainable. So what should you do?

Try asking yourself “What is the real purpose of data and analytics in a company?

You guessed it! It’s all about how we can turn our data into change. By gaining insights and then taking action. In other words, it’s a process that needs to develop over the long-term, not a quick fix. It takes years of study and application to get to a point where you can finally make sense of all the data you’re gathering.

Fortunately, MeasureSchool has already put the time in and discovered a proven process for driving change in your business!

But First… Why Should You Care?

I know what you’re thinking, this all sounds great. But does learning how to use data correctly actually help you?

How you will change as a marketer:

What Our Students Say

"Julian's expertise teaches us to be experts to our clients"

"I go into a business and help them using Julian's systems."

"Julian is the expert that can teach it to you"

"This is my secret weapon."

"It will help you gain more confidence in pitching technical solutions to your clients."

An Approach to Analytics That Works

These are the intentional steps you need to start taking in order to be a better marketer – We call it the Measurement Framework.
Step 1


You need to have the skills necessary to be able to collect the right data and make sure it’s accurate.

This will form the foundation of all your decision making going forward.

However, most businesses get tracking all wrong. They usually gather way too much data and in the end can’t discern what is and isn’t important.

They also struggle to get past the built in metrics of analytics tools, like bounce-rate and time-on-site and continue reporting on them blindly, without fully grasping what they mean themselves.

You want to be measuring only the most crucial KPIs that are relevant to your business.

Step 2


The next step in the data journey is to analyze your data. But what is analysis all about?

Raw data in itself doesn’t provide value. It’s only when you dig a little further and get to something called insights that the treasure chest flips open.

Analysis is not rocket (or data) science. It’s simply asking the right questions and knowing how to dig further.

You can learn techniques to filter, dissect and wrangle data uncovering valuable insights, which will form the basis for your decision making.

Step 3


Lastly, the most important part of getting a decent ROI on your analytics efforts is to take action (based on your insights, of course).

Taking action sounds simple: change the button color on your website, switch your ad creatives around, or start a new ad campaign.

But we all know the reality is different: We don’t always have the authority to make all these changes ourselves. So how can we get others on board?

Activating your data is all about using your data and insights to drive growth and positive change within your organization.

Now, imagine a comprehensive support system to help you apply this framework to your marketing!

Introducing MeasureMasters​

MeasureMasters is our learning and support membership platform based on this core framework. It provides marketers with a direct path to becoming truly data-driven.

"MeasureMasters is the most powerful thing ever..."

"I can recommend MeasureMasters because it's a great way to start from scratch."

"Measure School has allowed me to charge more for my services."

What makes MeasureMasters different?

We're dedicated expert instructors

Not only is Julian himself fully invested in helping you with your questions, we feature some of the best minds in data and analytics as trainers.

We're not just marketers, we're teachers at heart

Our focus has always been education. We don’t run a big advertising agency and teach on the side. We aim to give you a fun and easy-going environment to learn and better yourself, in contrast to the high-pressure, demanding world of professional marketing.

We are not a course, we are a community!

Our membership is alive! With our private group, monthly workshops and yearly summits, there is always something going on in MeasureMasters to get involved with. Plus you’ll feel right at home with such a great bunch of members all on the same path as you.

now it's time to

Start measuring like a master

Itching to jump into the world of MeasureMasters? This is what you have to look forward to.

Just $947/year!

What you'll get with Measure Masters


Our Membership Community is full of Data-Driven Marketers just like you. Get and give advice on questions you may have and learn from the approaches that others have discovered. We also do a Live Q&A every month (just for members).

Tools & Resources

You don’t have to reinvent the wheel every time you want to do something. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and make you more efficient. Some of our tools:

  • Data Layer Writing Tool
  • Google Analytics Offline
  • Transaction Uploader
  • Mailchimp JavaScript
  • API Proxy
  • Big Query Cloud
  • Function Pipeline
  • Stripe Recurring
  • Revenue Script
  • Shopify Data Layer
  • Implementation Guide
  • and much more

Workshops & Events

Keep your finger on the pulse of the analytics industry with in-depth monthly training sessions. We hold regular online workshops on various topics:
  • Attribution Modelling w/ Hussain Mehmood
  • How to Use Regular Expressions
  • Data Layer Writing Workshop
  • The Express Route to UTM Excellence w/ Brendan Cuffe
  • Attribution Modelling Fundamentals
  • Facebook Ads – The Data-Driven Way w/ Ian Lenny
  • and much more

Training & Challenges

Develop your Measurement skills further step-by-step. Our Training Library features 20+ courses that will help you to master the techniques and tools you will need for your marketing.
  • GTM Essentials Training
  • JavaScript for GTM Course
  • Big Query for Marketers
  • Google Sheets for Data Analysis
  • Advanced GA
  • Interactions with GTM
  • GTM for Google Ads Professionals
  • and much more
Put the theory into practice. With our hands-on training library (+ training websites) you will be able to get practical experience with real-life implementations.

Meet Your Instructors

Julian Juenemann

MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.

After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 100,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

In his spare time, Julian enjoys playing the guitar, watching YouTube, and hacking around in JavaScript.

Other expert instructors in MeasureMasters:

Krista Seiden

Founder & Principal Consultant, KS Digital

Brian Clifton

Founder; Author

Khrystyna Grynko

Head of Data, Better&Stronger

Tom Breeze

CEO, Viewability

Jeff Sauer

Founder and Lead Instructor, Data Driven U

Lea Pica

Founder and Chief Instructor, / Story-Driven Data

Ahmad Kanani

Data Studio Expert

Simo Ahava

Partner, 8-bit-sheep

Justin Rondeau

Head of Tech & Operations, DigitalMarketer

Fred Pike

Google Analytics Consultant

David Krevitt

Commissioner, Coding is for Losers

Julian Fedeverioucious

GTM Expert

Charles Farina

Head of Innovation, Adswerve

Mike Rhodes

Founder & CEO, WebSavvy

Ben L Collins

Google Sheets Expert

Brian Massey

Sr. Conversion Scientist, Conversion Sciences LLC

Yehoshua Coren

Founder, Analytics Ninja

Ian Lenny

Facebook Ads Expert

Hussein Mehmood

Analytics Consultancy Owner

Paul Koks

Analytics Advocate, Online Metrics​

money back guarantee

30-Day No Questions Asked Money Back Guarantee

When you join MeasureMasters, you are fully protected by our 100% Satisfaction-Guarantee. If you don’t feel like you’ve received value and you decide you want to cancel any time within the next 30 days, just let us know and we’ll send you a prompt refund. No hassles, headaches or hoops to jump through.


Learning tends to get put on the back burner. Especially when there are more urgent tasks that need your attention.

However, marketers who prioritise higher value learning, and, more importantly, surround themselves with smarter people than themselves, will accelerate their skills, career and business in marketing faster than those that don’t.

We offer loads of free content and courses on our YouTube channel & blog that you can certainly make good progress with.

But, sometimes free content isn’t enough – you need to talk to cut through the online noise and get the specific information you need and be able to get support when you’re stuck. That’s where MeasureMasters comes in.

As with the foundation of a house, being able to measure and use data is at the core of what makes you as a marketer and your business strong. Those who can’t master data in this new digital era will soon be pushed aside by those that can.

We regularly update our content and are always adding new tools that we cover like BigQuey and Data Studio. And don’t forget, you get direct access to Julian and our private community of experts to help you out on specific hurdles you may face.

We regularly update our content and are always adding new tools that we cover like BigQuey and Data Studio.

And don’t forget, you get access to our private community of experts to ask specific questions too.

We have courses of varying difficulty, from beginner all the way to advanced.

MeasureMasters is always evolving to support technical marketers. It’s a community determined to master the data-driven way of digital marketing together. We are always adding new content and activities for our members.
Having said that, you can see what courses are included here:

Our pricing for a whole year of our membership is comparable to a single enhanced e-commerce tracking setup. You can see how powerful our training is when you consider that you will soon be able to do dozens of such setups for clients or your own company. Reach out to us at for pdf summary of the membership to show your boss.

Don't leave your marketing decisions to chance or guesswork.

Start tracking, analyzing and pushing the needle forward in your company now with the data-driven approach to marketing.

Joining MeasureMasters only takes a few seconds.