Are you here to solve your next tracking problem?
Well, maybe that’s not the right question to be asking. You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.
But the thing is, the more tracking you install, and the more data you collect…
well, you start feeling overwhelmed.
Here are some pitfalls that might sound familiar!
As marketers we just want instant results – that next hack that will grow our business.
But this thinking won't get you results!
And quite frankly, it’s not sustainable. So what should you do?
Try asking yourself “What is the real purpose of data and analytics in a company?”
You guessed it! It’s all about how we can turn our data into change. By gaining insights and then taking action. In other words, it’s a process that needs to develop over the long-term, not a quick fix. It takes years of study and application to get to a point where you can finally make sense of all the data you’re gathering.
Fortunately, MeasureSchool has already put the time in and discovered a proven process for driving change in your business!
But First… Why Should You Care?
I know what you’re thinking, this all sounds great. But does learning how to use data correctly actually help you?
How you will change as a marketer:
What Our Students Say
"Julian is the expert that can teach it to you."
"This is my secret weapon."
"It will help you gain more confident in pitching technical solutions to your clients."
An Approach to Analytics That Works
You need to have the skills necessary to be able to collect the right data and make sure it’s accurate.
This will form the foundation of all your decision making going forward.
However, most businesses get tracking all wrong. They usually gather way too much data and in the end can’t discern what is and isn’t important.
They also struggle to get past the built in metrics of analytics tools, like bounce-rate and time-on-site and continue reporting on them blindly, without fully grasping what they mean themselves.
You want to be measuring only the most crucial KPIs that are relevant to your business.
The next step in the data journey is to analyze your data. But what is analysis all about?
Raw data in itself doesn’t provide value. It’s only when you dig a little further and get to something called insights that the treasure chest flips open.
Analysis is not rocket (or data) science. It’s simply asking the right questions and knowing how to dig further.
You can learn techniques to filter, dissect and wrangle data uncovering valuable insights, which will form the basis for your decision making.
Lastly, the most important part of getting a decent ROI on your analytics efforts is to take action (based on your insights, of course).
Taking action sounds simple: change the button color on your website, switch your ad creatives around, or start a new ad campaign.
But we all know the reality is different: We don’t always have the authority to make all these changes ourselves. So how can we get others on board?
Activating your data is all about using your data and insights to drive growth and positive change within your organization.
Now, imagine a comprehensive support system to help you apply this framework to your marketing!
MeasureMasters is our learning and support membership platform based on this core framework. It provides marketers with a direct path to becoming truly data-driven.
I was a BA/PM with an interest in analytics and when my team initiated an analytics offering to our clients I combined this course while working alongside the implementation agency. When they left I took over without missing a step. Seriously, I started out not knowing anything about GTM/GA and by following this course, each lesson until I understood and could apply it, I am now managing a GTM/GA Premium account with dozens of clients. You can do it too!
What makes MeasureMasters different?
We're dedicated expert instructors
Not only is Julian himself fully invested in helping you with your questions, we feature some of the best minds in data and analytics as trainers.
We're not just marketers, we're teachers at heart
Our focus has always been education. We don’t run a big advertising agency and teach on the side. We aim to give you a fun and easy-going environment to learn and better yourself, in contrast to the high-pressure, demanding world of professional marketing.
We are not a course, we are a community!
Our membership is alive! With our private group, monthly workshops and yearly summits, there is always something going on in MeasureMasters to get involved with. Plus you’ll feel right at home with such a great bunch of members all on the same path as you.
now it's time to
Start measuring like a master
Itching to jump into the world of MeasureMasters? This is what you have to look forward to.
What you'll get with Measure Masters
Tools & Resources
You don’t have to reinvent the wheel every time you want to do something. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and make you more efficient. Some of our tools:
- Data Layer Writing Tool
- Google Analytics Offline
- Transaction Uploader
- API Proxy
- Big Query Cloud
- Function Pipeline
- Stripe Recurring
- Revenue Script
- Shopify Data Layer
- Implementation Guide
- and much more
Workshops & Events
- Attribution Modelling w/ Hussain Mehmood
- How to Use Regular Expressions
- Data Layer Writing Workshop
- The Express Route to UTM Excellence w/ Brendan Cuffe
- Attribution Modelling Fundamentals
- Facebook Ads – The Data-Driven Way w/ Ian Lenny
- and much more
Training & Challenges
- GTM Essentials Training
- Big Query for Marketers
- Google Sheets for Data Analysis
- Advanced GA
- Interactions with GTM
- GTM for Google Ads Professionals
- and much more
Getting the right data and learning how to interpret them correctly is the most important step in becoming successful with any online business. I can highly recommend this course to every online marketer that works with clients or entrepreneurs that run their own business. I consider this course the best investment I had in a long time.
Meet Your Instructors
MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.
After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.
In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 100,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.
Other expert instructors in MeasureMasters:
money back guarantee
30-Day No Questions Asked Money Back Guarantee
Learning always gets put on the back burner. Especially when clients are calling, ad spend is being burnt, or it’s just one of those months.
But marketers who prioritise learning, and, more importantly, surround themselves with smarter people than themselves, will accelerate their skills, career and business in marketing faster than others.
We offer loads of free content and courses on our YouTube channel, blog and courses page. But sometimes free content isn’t enough – you need to talk to cut through the online noise and get the specific information you need and be able to get support when you’re stuck. That’s where MeasureMasters comes in.
You’ll hardly notice the cost of subscription once you see how much you can charge for your own analytics services, once you have learned how to do it right.
MeasureMasters isn’t always evolving to support technical marketers. It’s a community determined to master the data-driven-way of digital marketing together. We are always adding new content and activities for our members.
Having said that, you can see what courses are included here: https://measure.school/course-library/