Or $790/year - 2 months free!
Well, maybe that’s not the right question to be asking. You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.
But the thing is, the more tracking you install, and the more data you collect…
well, you start feeling overwhelmed.
And quite frankly, it’s not sustainable. So what should you do?
Try asking yourself “What is the real purpose of data and analytics in a company?”
You guessed it! It’s all about how we can turn our data into change. By gaining insights and then taking action. In other words, it’s a process that needs to develop over the long-term, not a quick fix. It takes years of study and application to get to a point where you can finally make sense of all the data you’re gathering.
Fortunately, MeasureSchool has already put the time in and discovered a proven process for driving change in your business!
I know what you’re thinking, this all sounds great. But does learning how to use data correctly actually help you?
You need to have the skills necessary to be able to collect the right data and make sure it’s accurate.
This will form the foundation of all your decision making going forward.
However, most businesses get tracking all wrong. They usually gather way too much data and in the end can’t discern what is and isn’t important.
They also struggle to get past the built in metrics of analytics tools, like bounce-rate and time-on-site and continue reporting on them blindly, without fully grasping what they mean themselves.
You want to be measuring only the most crucial KPIs that are relevant to your business.
The next step in the data journey is to analyze your data. But what is analysis all about?
Raw data in itself doesn’t provide value. It’s only when you dig a little further and get to something called insights that the treasure chest flips open.
Analysis is not rocket (or data) science. It’s simply asking the right questions and knowing how to dig further.
You can learn techniques to filter, dissect and wrangle data uncovering valuable insights, which will form the basis for your decision making.
Lastly, the most important part of getting a decent ROI on your analytics efforts is to take action (based on your insights, of course).
Taking action sounds simple: change the button color on your website, switch your ad creatives around, or start a new ad campaign.
But we all know the reality is different: We don’t always have the authority to make all these changes ourselves. So how can we get others on board?
Activating your data is all about using your data and insights to drive growth and positive change within your organization.
Not only is Julian himself fully invested in helping you with your questions, we feature some of the best minds in data and analytics as trainers.
Our focus has always been education. We don’t run a big advertising agency and teach on the side. We aim to give you a fun and easy-going environment to learn and better yourself, in contrast to the high-pressure, demanding world of professional marketing.
Our membership is alive! With our private group, monthly workshops and yearly summits, there is always something going on in MeasureMasters to get involved with. Plus you’ll feel right at home with such a great bunch of members all on the same path as you.
Itching to jump into the world of MeasureMasters? This is what you have to look forward to.
You don’t have to reinvent the wheel every time you want to do something. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and make you more efficient. Some of our tools:
MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.
After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.
In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 100,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.
Learning always gets put on the back burner. Especially when clients are calling, ad spend is being burnt, or it’s just one of those months.
But marketers who prioritise learning, and, more importantly, surround themselves with smarter people than themselves, will accelerate their skills, career and business in marketing faster than others.
We offer loads of free content and courses on our YouTube channel, blog and courses page. But sometimes free content isn’t enough – you need to talk to cut through the online noise and get the specific information you need and be able to get support when you’re stuck. That’s where MeasureMasters comes in.
You’ll hardly notice the cost of subscription once you see how much you can charge for your own analytics services, once you have learned how to do it right.
MeasureMasters is always evolving to support technical marketers. It’s a community determined to master the data-driven way of digital marketing together. We are always adding new content and activities for our members.
Having said that, you can see what courses are included here: https://measure.school/course-library/