Master the Art of Tracking and become the Data expert your clients need.
Take the direct path to become a master in Analytics and create ROI from your marketing, the data-driven way.
Are you here to solve your next conversion button form attribution tracking problem?
Well, maybe that’s not the right question to be asking.
You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.
But the thing is, the more tracking you install, and the more data you collect…
You can quickly end up being data-drowned, instead of data-driven.
Raise your hand if you've ever setup a new campaign or taken on a new client or project and found yourself..
- Unsure where to start with setting up tracking or knowing which KPI's are even relevant.
- Staring at a sea of data and tables unable to make sense of what the data is telling you.
- Unclear how to explain or communicate which changes or optimizations are needed to move the needle.
You’re most certainly not alone. Here’s why…
As marketers we just want instant results – that next hack that will grow our business.
Most people think that measurement is all about installing pixels, and tracking codes and finding the next hack, tweak or tool that’s going to magically make all your marketing take off.
But measurement is about looking at data as an an interconnected story that shows how your prospects are responding to your marketing so that you can keep a conversation moving and lead potential customers towards a sale.
So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.
An Approach to Analytics That Works
Measurement is a strategic approach to analytics that delivers the insights you need to make decisions that move the needle.
Here at Measure School, we call this The Journey to Measure Mastery.
STEP 1: Measure What Matters
With a clear plan of action before you start messing with any tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.
You need to master:
- Planning your Measurement Strategy
- Implementing Tracking
- Audit and maintain your Implementation
STEP 2: Uncover Insights
Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.
You need to master:
- Creating Data Reports
- Analysing data
- Building a data habit
STEP 3: Translate Into Action
Activating your data is about turning your insights into results. With a clear picture of what your data is telling you, you know how, when and what to optimize to drive results and confidently communicate these recommendations to get decision-makers on board.
You need to master:
- Building compelling Data Visualizations
- Data Story-Telling
- Moving people to data decision making
Now, the reality of measurement is that even with a clear path to follow, it’s an industry that changes as fast as you can keep up,
...and let’s be honest, can be complicated.
That’s exactly why we created MeasureMasters
MeasureMasters is an All In One growth platform that provides digital marketers with a direct path to become a master of Tracking and Analytics.
Go from data rookie to master in months, not years!
What makes MeasureMasters different?
Tracking Confidence
How to confidently set up any kind of tracking and measure the most crucial data points in a business that you trust and can use to stir your marketing.
Pattern Spotting
How to see through the “code” of any data set into the story beneath. You’ll know how to ask the right questions that lead you to discover insights from new angles which lead to tangible ROI.
Optimization
What improvements or optimizations need to happen to drive results and move prospects along the path to a sale and how to communicate your insights to get others on board with your recommendations so change happens.
Here's what you get inside Measure Masters
Value $12,000
World Class In Depth Training
Develop your Measurement skills further step-by-step. Our Training Library features 20+ Courses, Iessons and trainings that will help you to master the techniques and tools you will need for your measurement.
Google Tag Manager for Beginners
Looker Studio for Beginners
Looker Studio Foundations
Source Tracking with UTM Parameters
GA4 Deep Dive
GA4 Setup & Configuration
GA4 Reporting
Analyze GA4 Data in BigQuery
GTM for GAds Professionals (2022)
Translating Data into Action
GA4 Fundamentals
Uncovering Insights
Privacy Conscious Tracking
Measurement Course
GTM Server Side Tagging
Facebook Pixel Tracking
Google Tag Manager Essentials Training
BigQuery for Marketers
Google Tag Manager Beyond the Basics
GTM dataLayer Writing Workshop
JavaScript for GTM
Google Sheets for Data Analysis
Google Analytics for Beginners
Advanced Google Analytics Integrations with Google Tag Manager
Introduction to APIs with Postman App
JavaScript and the DOM
JavaScript Basics for Marketers
HTML & CSS for Marketers
Facebook Pixel Tracking (2018)
Building Dashboards with Looker Studio
Google Analytics for Beginners
Google Tag Manager Essentials Training (Legacy)
Correct Google Analytics Setup
Google Tag Manager for Beginners
GTM Auto-Event Tracking Course
Advanced Event Tracking with GTM
GTM for AdWords Professionals
Value $8,000
Time Saving Tools
You don’t have to reinvent the wheel every time you want to do something. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and make you more efficient. Some of our tools:
Data Pipeline – Search Console Historical Data to BigQuery
GA4 Configuration Planner
Looker Studio dashboard Migration: UA to GA4 data
Bookmarklet – Sort GA4 Event Params
UTM Builder
Google Analytics Permissions Explorer (UA & GA4)
Query GA4 data in BigQuery
Google Analytics 4 Audit Template
Measurement SOPs (Processes)
Shopify Data Layer Specifications
and much more
Value $2,500
Community & Coaching
Our MasterCircle is our community full of Data-Driven
Marketers just like you. Get and give advice on questions you may
have and learn from the approaches that others have discovered.
We also do a Live Q&A on Zoom every month (just for members).
Value $4,500
MeasureMentor Support
Sometimes you just need someone to have a look and give you feedback. In our MeasureMentor section, you’ll be able to request custom help from Julian and the MeasureMasters team to help you out on your specific issues to get you unstuck.
Total Value: $27,000
Become a Measure Master
Unlock Access to:
Course & Tutorial Library ✔
Measurement Toolkit ✔
Monthly Live Trainings ✔
MasterCircle Community ✔
AskUs Sessions & MeasureMind Calls ✔
See what other Measure Masters who've uplevelled
their skills have said..
"Julian's expertise teaches us to be experts to our clients"
"MeasureMasters is the most powerful thing ever..."
"I go into a business and help them using Julian's systems."
"The single most beneficial learning system for me for Analytics implementation"
Josh Silverbauer
ftf.co"It has helped me with getting more profit and more clients.. definitely recommend MeasureMasters."
Karina Taugwalder
Online Presence CareSo who is Measure Masters For?
We created Measure Masters specifically for agency owners, freelancers, and digital
marketers who want to specialize in data and tracking and want the support, training, and knowledge to level up.
In an industry where things are constantly changing and you need to stay top of your game,
we’ve got you covered.
So to help you make a great decision for yourself or your company,
Measure Masters is..
Perfect for you if you..
- Work with data in your digital marketing work and are motivated to learn and uplevel your skills
- Are looking for your next career move and specialize in data and tracking
- See technical issues as a challenge rather than something evil
- Have the ability to stick through frustrating situations and want to become a proficient expert at measurement
- Want support on your challenges and to help you figure it out
Not a great fit if you…
- Don't want to make Measurement and Tracking your main "thing"
- Are just looking to solve a specific tracking issue or learn about a specific tracking tool
- You refuse to do anything technical and often get frustrated when you run into technical issues
- Would rather have someone "do it for you" (take a look at the services we offer)
- Are looking for step-by-step instructions without needing to fígure things out by yourself
Get ahead of the curve and on top of an ever evolving industry.
Become a Measure Master today.
I was a BA/PM with an interest in analytics and when my team initiated an analytics offering to our clients I combined this course while working alongside the implementation agency. When they left I took over without missing a step. Seriously, I started out not knowing anything about GTM/GA and by following this course, each lesson until I understood and could apply it, I am now managing a GTM/GA Premium account with dozens of clients. You can do it too!"
"MeasureSchool has allowed me to charge more for my services."
Uplevel your skills & become the data expert your clients need
What makes MeasureMasters different?
We're dedicated expert instructors
Not only is Julian himself fully invested in helping you with your questions, we feature some of the best minds in data and analytics as trainers.
We're not just marketers, we're teachers at heart
Our focus has always been education. We don’t run a big advertising agency and teach on the side. We aim to give you a fun and easy-going environment to learn and better yourself, in contrast to the high-pressure, demanding world of professional marketing.