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Explore Some of Our Web Analytics Courses

Welcome to our curated selection of courses designed to empower you with valuable skills and knowledge. Whether you’re looking to supercharge your expertise or explore new horizons, we’ve got you covered.

Free Courses for You

Free Course:
Google Tag Manager for Beginners

Google Tag Manager course

Length: 1.1 hours

Start your Google Tag Manager journey right. We have created this beginner course in which Julian will introduce you to GTM and will help you to get started with your first tag deployments, tracking setup, and more.

Free Course:
Looker Studio for Beginners

Looker Studio logo

Length: 1.2 hours

Learn to communicate the value that you create with your marketing by creating stunning Looker Studio dashboards. Learn how to use all the main features and create your very first report with this course.

Free Course:
Google Analytics 4 for Beginners

GA4 Beginners Course

 Length: 50min

Get yourself started with GA4 the right way. This course will take you step-by-step through everything you need to know. GA4 is not really an update but a completely new tool, and it needs to be treated this way. 

Free Course:
How to Sell GA4 Services

GA4 Beginners Course

 Length: 55min

Do you know Google Analytics 4? Turn your skills into a profitable investment and start making money. In this mini-course, we’re going to show you what to sell and how to make money with your skills.

now it's time to

Start measuring like a master

Itching to jump into the world of MeasureMasters, our Premium membership with over 20 courses, live-training, and resources? This is what you have to look forward to.

Individual Courses to Help Your Web Analytics Journey

GA4 Firefighting Kit

GA4 Firefighter Kit

Our library is stocked with 17 simple-to-follow SOPs, each tailored to standardize your GA4 transition and proficiency. These are not mere generic instructions; they’re fire-tested guidelines that my team and I have utilized repeatedly. Each SOP is crafted to address a specific aspect of GA4, enabling you to handle the setup and management of GA4 with precision and certainty.

Looker Studio Foundations

Looker Studio stands out as a free, powerful tool from Google for data analysis and visualization. While every tool has its advantages and disadvantages, Looker Studio offers a lower barrier to entry due to its free and user-friendly nature, without compromising on quality and functionality. Discover how to start using Looker Studio today with just a Gmail account.

Google Tag Manager Beyond the Basics Course

The logical next step for marketers who loved our free beginner’s course. Full of tutorials, challenges & tools to kick start your experimentation in Google Tag Manager. With this course we’ll try to get more familiar with GTM, try out more Tracking techniques, learn some advanced features and simply go Beyond the Basics.

GA4 Playbook

You want to get started with GA4 but do not know where to start? This course will lay the foundations of your GA4 expertise, even if you are starting from scratch. Measure, report & analyze – 3 main actions to be taken when you are working with data, and we will navigate you through the whole process.

Free Guides & Tutorials

We bring out free tutorials multiple times per week. Our tutorials feature Google Tag Manager, Google Analytics, Looker Studio, Google Sheets and many more tools for the Modern Marketer. Have a look at the tones of tutorial content we have already put out there. You won’t be disappointed!

Taking things further?

You are moments away from supercharging your marketing with data

Joining MeasureMasters only takes a few seconds.


If you’re a beginner, the first step would be going through our free courses.

Afterwards we’d recommend going through our individual digital analytics courses.

If you’re really passionate about data and analytics, we’d recommend our MeasureMasters membership which offers much more than just courses. It will provide you with learning materials, but also with guidance and support whenever you need it.

From all of the displayed web analytics courses only Google Tag Manager Beyond the Basics course is recommended for those that have covered the basics from the free Google Tag Manager for beginners course.

The rest are suited for both beginners and ones wanting to make sure that they have covered all the basics.

Unfortunately not. To get access to a demo shop, please check out this post or join our paid membership to gain access.

They are entirely different. This is a single beginner level course. 

MeasureMasters is a membership with 20+ courses, a community, regular live events & more.

No, we don’t offer certifications for these courses, we offer them exclusively for some of our courses from the membership.

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