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Free Google Analytics 4 for Beginners Course

Take the free course to learn how to get started with GA4 the right way

👉Are you tired of not knowing how users interact with your website or app? 👈

👉Do you want to understand how to track and analyze data to improve your digital marketing campaigns? 👈

👌Look no further than Google Analytics 4!👌

In this free Google Analytics 4 beginners course, we’ll cover the basics of GA4 and why it’s essential for any agency owner, freelancer, or digital marketer.

By the end of this course, you’ll be a GA4 expert and have the knowledge and tools to improve your digital marketing campaigns. 

What will you learn?



In this 5-video course, we’ll explore how to set up Google Analytics 4 for the first time and create events using Google Tag Manager.

We’ll also dive into the standard reports available in GA4 and explore free-form exploration to get unique insights into user behavior.

What is GA4 and Why Should You Use It?

In our first video, we’ll give you an overview of what GA4 is and explain why it’s important for your digital marketing strategy. 

GA4 is the latest version of Google Analytics and includes exciting new features like machine learning and cross-device tracking. 

You’ll learn how GA4 can help you understand your audience better and make data-driven decisions for your campaigns.

Setting up GA4 for the First Time

Are you a first-time GA4 user? 

In video 2, we’ll guide you through the process of setting up GA4. You’ll learn how to create a new property and set up the tracking code on your website or app. 

We’ll also explore the differences between GA4 and Universal Analytics, so you’re prepared to make the switch.

How to Create GA4 Events with GTM

Events are essential for tracking user behavior, and using Google Tag Manager (GTM) makes it easy to add events to your website or app. 

In video 3, we’ll walk you through how to create GA4 events using GTM. You’ll learn how to set up triggers and tags to track user interactions like button clicks and form submissions.

Standard Reports in Google Analytics 4

GA4 includes several standard reports that provide valuable insights into your audience’s behavior. 

In video 4, we’ll explore the standard reports and show you how to use them to improve your campaigns. You’ll learn how to analyze data on user acquisition, behavior, and conversions to make informed decisions.

How to Use GA4 Explorations | Free-Form Exploration

Exploration is an exciting feature in GA4 that allows you to analyze all of your data in one place. 

In video 5, we’ll show you how to use free-form exploration to get unique insights into your audience’s behavior. You’ll learn how to create custom reports, perform cohort analyses, and build funnels to identify drop-off points in your conversion processes.

 Don’t miss out on this opportunity to take your marketing efforts to the next level!

Looks great, but looking for more than a "free course"?

Julian Juenemann, Founder of MeasureSchool

Hi there, I'm Julian.

MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.

After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 100,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

In his spare time, Julian enjoys playing the guitar, watching YouTube, and hacking around in JavaScript.


This is a beginner-level course. But it does touch on a few intermediate topics, like event tracking.

Unfortunately not. To get access to a demo shop, please check out this post or join our paid membership to gain access.

They are entirely different. This is a single beginner level course. 

MeasureMasters is a membership with 20+ courses, a community, regular live events & more.

Not in this course. But there are trainings on advanced GA4 topics inside the MeasureMasters membership.

No, this course was designed to teach you GA4 from scratch.

Get the Free GA4 for Beginners Course

You are moments away from mastering this awesome analytics tool.