12 Essential Analytics Chrome Extensions (The Definitive List)

At the time of writing this, there are thousands of analytics Chrome extensions in the Google Chrome Web Store.

Working out which ones aill have an impact on your work-flow is tough. That’s why we’ve put together a list of 11 Chrome extensions that you should use to gain insights and work smarter with Google Tag Manager and Google Analytics.

From debugging and viewing all the way to enhancing your data, we’ve tested loads of them and here are the top 11 I find make my life easier and giveme more insight.

1. GTM Copy Paste Extension

google-tag-manager-copy-paste-extension

A very useful extension developed by us right here at MeasureSchool. Our Copy Past extension alows you to easily copy and paste tags, vairables, triggers and more from one Gogole Tag Manager Container to another. 

This speeds up your work and reduces the chance for human error when copying everything over manually. 

2. PII Viewer

PII-viewer-analytics-chrome-extension

PII stands for Personal Identifiable Information, which is prohibited by the Google Analytics Terms of Service. Any information like the email address, the name is not allowed to be sent and stored into Google Analytics.

Instead, you can send a unique identifier, for example, a user ID. This identifier lets you connect the users’ data in Google Analytics with an external database.

With the PII Viewer extension, you can import information through a CSV and map the data with Google Analytics unique ID to see the actual Personal Identifiable Information that is attached to this user ID.

The PII is not stored on the Google Analytics servers, and now you can backtrack exactly the user that has taken a specific action or visited a particular page. Very powerful.

3. GTM Variable Builder

gtm-variable-builder-analytics-chrome-extensionThis tool helps you build custom JavaScript variables to scrape your website. Basically, it retrieves the values of website elements and shows it in the Chrome Developer Console.

You need to highlight an area on a website, click the extension icon, go to the JavaScript console in Chrome, and view the output.

We encourage you to heavily test this because this it still relies on the right CSS selectors and we have found that in some cases you might need to adjust the CSS selection accordingly.

4. Google Tag Assistant Chrome Extension

google-tag-assistant-chrome-extension

Once you enable this extension, it tells you which codes have fired on your page, including  Google Analytics, Adwords Conversion Tracking, Google Tag Manager, and more.

It’s an essential tool for anybody who works with these Google products, and although sometimes the recommendations are off, it’s still a great feature to have.

There are other capabilities with this extension. You can start recording a session, visit other web sites, and view the recording with a report that shows you which codes fired on which pages.

5. GA Debugger

When it comes to the first line of debugging your Google Analytics installation, GA Debugger is the go-to extension.

Open the browser Developer tool, go to the JavaScript console when you want to go in-depth and see what data gets transferred over to Google Analytics. Everything about dimensions, events, tracking IDs, and more is pulled out. Every time you open a page, you see the information loading in the Console.

6. Da Vinci Tools

da-vinci-tools-analytics-chrome-extension

This useful extension enhances your experience with your Google Marketing Platform tools like AdWords, Google Analytics, Google Tag Manager, and Data Studio. I cannot recommend this enough.

Da Vinci Tools brings handy enhancements to you directly within the interface. For example, you can enable heat maps in your Google Analytics reports, which is quite useful when analyzing because you can quickly spot trends. Easily calculate the metrics that you want to compare for an A/B test and then calculate the statistical significance.

Note: Support for this analytics Chrome extension has recently been discontinued.

7. Page Analytics Chrome Extension

page-analytics-chrome-extension

This tool was part of Google Analytics but now is deployed via a Chrome extension.

It gives you some data about a page, and you can visually see how users interact with your website. For example, how many people are on this website at this time, a heat map here for the clicks, and so on.

8. GTM Variable Inserter

gtm-variable-inserter-chrome-extension

This is another extension that we have built here at MeasureSchool.

If you find yourself going back and forth copy-pasting variables to implement them across a GTM container,  this gives you the option to right click in your custom HTML tags and have your custom variables and built-in variables available from a menu to automatically insert them.

9. Tag Manager Injector

google-tag-manager-injector-chrome-extension

A great extension that marketers often use to deploy a Google Tag Manager container. It works even on pages that you don’t have access to, and all you need is a Google Tag Manager ID. Additionally, you can push any data layer values.

It is a handy extension to add a Google Tag Manager container if you don’t have access to the website. Consider it when you want to prepare for client demonstrations or just for practice.

10. GTM Sonar

gtm-sonar-chrome-extension

When you are testing the triggers for links, clicks, or similar events, once you click the element, the website often forwards you to the next page. This makes inspecting what happened inside of the preview and debug mode a bit hard sometimes.

Simo Hava has built an extension called the GTM Sonar which automatically stops the browser so you can inspect the variables or data layer. It is handy when working with auto event triggers and is absolutely an alternative to stopping the page load or using the CTRL or command key to open it in a new tab (sometimes this doesn’t work).

11. The DataSlayer Chrome Extension

dataslayer-analytics-chrome-extension

This extension helps you look at the data layer in a different format than the Console. Open up the DataSlayer tab in the Developer tools, and you will find the different data layer values that were loaded.

With this tool, you can quickly identify any errors or shortcomings that you might want to implement in the data layer.

12. WASP.inspector

wasp-inspector-analytics-chrome-extension

Last but not least, WASP is an Analytics Chrome Extension that has been around for a while. You can do a lot of validation because it gives you an overview of what is pushed into the data layer, how tags load, via which script, and how they are working together.

This is particularly interesting once you want to identify where a tag comes from when you don’t see the tag in the actual source code.

Another use case is when you find multiple Google Analytics codes deployed, and you need to figure out where different connections come from. This tool is definitely a lifesaver in regards to finding out where a tag is placed.

Summary

There you have it, my tope 11 Analytics Chrome extensions that I use all the time. Now of course new ones are developed all the time. So, what is your favorite Chrome extension? Let us know in the comments.

And, head over here if you want to check out more of the tools that MeasureSchool develops.

Julian Juenemann
About the author: Julian Juenemann

Julian started and grew venture-backed startups with his unique 'data first' approach to Online Marketing. He then founded MeasureSchool.com to help marketers, like him, the data-driven way of digital marketing.

guest
0 Comments
Inline Feedbacks
View all comments