Setup Google Analytics correctly

Correct Google Analytics Setup
Start Trusting Your Data

Do you TRUST the data you see in your clients Google Analytics account? Having trouble figuring out the CONFIGURATION that works best for your clients? Need a PROCESS that gives you a super solid setup of Google Analytics? This course if for you.

Price: FREE

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Category: Google Analytics
Medium: Video Course & Exercises
Level: Beginner
Instructor: Juenemann Juenmann
1679

STUDENTS ENROLLED

41

VIDEO LESSON

Course Description

After working with many different companies on their Google Analytics accounts I often noticed wide data gaps due to a faulty setup of Google Analytics. The big problem of Google Analytics is: It’s not Retroactive – You can’t go back and make changes to the existing Data in your Account.

You need to track it RIGHT from the start.

This video training will give you all the tools to provide your clients with a SUPER solid setup of Google Analytics.

A Google Analytics account with accurate data that you can trust and with the best practice configurations
customized to your client.

This course was specifically designed for Web Designers, Agencies, Developers and all those who often setup Google Analytics accounts for their clients. I know that speed, accuracy and scalability are important in this industry, so I’ve build this as a PROCESS driven course, which you can pass on to whoever sets it up.

You’ll get:

  • a step by step Video Guide (explained in over 20 videos) on how to setup GA
  • a Process that you can follow (over and over again) or even outsource
  • a Checklist that you can use to give to your clients upon completion
  • extra Resources to customize your Clients Google Analytics installation

Course Overview

  1. Course Overview
  2. How to get the most out of this course
  3. The importance of the right setup
  4. The checklist
  • Lecture 5
    Overview
  • Lecture 6
    Account
  • Lecture 7
    Manual & Plugin Installation
  • Lecture 8
    Google Tag Manager
    Preview
  • Lecture 9
    Views
  • Lecture 10
    Customization
  • Lecture 11
    Action
  • Lecture 12
    Overview
  • Lecture 13
    Filter your own traffic
  • Lecture 14
    Set up Goals
  • Lecture 15
    Goals 2
  • Lecture 16
    Internal Search
  • Lecture 17
    Content / Channel Grouping
  • Lecture 18
    Actions
  • Lecture 19
    Overview
  • Lecture 20
    UTM Campaign Tagging
  • Lecture 21

Link AdWords and Webmaster Tools

  • Lecture 22
    Actions
  • Lecture 23
    Overview
  • Lecture 24
    Track Events
  • Lecture 25
    Event Tracking Installation
  • Lecture 26
    eCommerce Tracking installation
  • Lecture 27
    E-Commerce Tracking
  • Lecture 28

Build a custom Dashboard and Report

  • Lecture 29
    Action Steps
  • Lecture 30
    Overview
  • Lecture 31
    GA Checklist (advanced)
  • Lecture 32
    GA Toolbox: Google Analytics
  • Lecture 33
    Toolbox: Your Browser – Chrome
  • Lecture 34
    Toolbox: Tag Assitant
  • Lecture 35
    Toolbox: GA Debugger
  • Lecture 36
    Toolbox: WASP
  • Lecture 37
    Toolbox: more Advanced Tools
  • Lecture 38
    Further Resources Guide
  • Lecture 39
    Summary – That’s it!

What are the requirements?

No prior knowledge needed!

What am I going to get from this course?

Over 41 lectures and 3.5 hours of content!Trust the data they are gathering setup Google Analytics according to Best Practices identify common mistakes of a faulty GA installation understand the underlying principles of setting up Google Analytics correctly.

What is the target audience?

Web Professionals who setup Google Analytics Accounts often Web Designers, Web Agencies, Web Developers, Internet Marketers

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Jm Cabugnason
Guest
Jm Cabugnason

Hello I am new here,

Can I ask for help how about “Measuring Product Clicks”. I’m a Magento Developer and it takes me for almost two weeks to track product clicks on my product list but still it doesn’t work.

Thank you,
JM

Julian
Guest

Hey JM,
You proably want to know about the Enhanced Ecommerce Tracking feature. This is unfortunately way more complicated than what you see above and you would need to follow the Google Developer guidelines to make it work.

Jm Cabugnason
Guest
Jm Cabugnason

Hello Julian,

Thank you so much for your favorable response. I just followed the Google Developer guideline, right now I’m on measuring purchase transaction.

Have a great day!!

tom
Guest
tom

Stumbled on this video guide today, and have to say it is an excellent learning tool. My tag manager interface looks a little different, but it was still easy to follow. Thank you

tom
Guest
tom

Stumbled on this video guide today, and have to say it is an excellent learning tool. My tag manager interface looks a little different, but it was still easy to follow. Thank you

Roberto Perez
Guest
Roberto Perez

Is there a problem if dataLayer is install in the footer section of the page. what kind of issue could be generate this. Thanks for your response.

Julian
Guest

not sure how this relates to the video…. the dataLayer is automatically generated by the GTM snippet. You can only push additional data into it in the footer. That should be fine, depending on what you want to track

Roberto Perez
Guest
Roberto Perez

Is there a problem if dataLayer is install in the footer section of the page. what kind of issue could be generate this. Thanks for your response.

Julian
Guest

not sure how this relates to the video…. the dataLayer is automatically generated by the GTM snippet. You can only push additional data into it in the footer. That should be fine, depending on what you want to track