OUR STORY
Uniting Global Perspectives, Cultivating a Culture of Curiosity and Collaboration
WHAT SHAPES US?
The internet is the greatest thing that has happened to business….
When I started out in business at the young age of 22, a few investors gave me money to start a travel website (1000Kreuzfahrten.de). The initial feeling of starting this thing was great, but the realization hit me shortly after: What now? My first year as an entrepreneur was plagued by the inability to act and grow the company fast (after all… that’s what investors want). There were a lot of opinions, action plans and strategy calls thrown around at the time, but it all didn’t add up to a coherent strategy.
We sold the company shortly after.
Fast forward a few years and I had the chance to start all over building Urbanara.com As the Head of Online Marketing I was able to concentrate on building out our channels and bringing in more traffic and sales for the platform. But since it was a brand new company there was, again, no clear path of growing. Fortunately my friend and mentor Stephan pushed me in the right direction, and let me in on his secret.
Online Marketing should be done the data-driven way.
With digital Measurement tools like Google Analytics it’s easier than ever to measure your approach, see if something is working or not and take action accordingly. The incoming data is the secret for reliable guidance to scalable business success of many online businesses (Amazon, Netflix, PayPal etc).
Learning the data driven way made all the difference in building Urbanara. We were no longer stifled by too many possibilities and the fear of doing something wrong. Guided by data we made changes on an ongoing basis, optimized our campaigns and got better results along the way.
Upon leaving Urbanara I’ve helped dozens of companies to implement the tools and strategies of the data driven way. I’ve learned a lot and want to give back. And Measureschool is my way of doing so.
I hope you enjoy our offering and come with us on a journey of the data-driven way.
Cheers,
Julian Juenemann, Creator of MeasureSchool
MEET THE TEAM
Praba Ponnambalam
Head of Analytics
Praba is the Head of Analytics at MeasureSchool. With a technical marketing background, he specializes in cloud computing and analytics tools like Google Tag Manager, Google Analytics, and BigQuery. He enjoys learning and sharing his knowledge with the community, as well as watching football and playing cricket in his leisure time.
Milena Filipovic
The Community Manager
Milena joined MeasureSchool in 2021 as an Assistant and later became the Community Manager, showcasing her expertise in Project Management and Digital Marketing. Coming from Montenegro, she enjoys folklore dance, travel, family time, and her cats. In her free time, she cherishes relaxation and the simple joys of life.
Aleksa Filipovic
Content Manager
Aleksa is a detail-oriented content manager at MeasureSchool, skilled in driving success through innovative SEO strategies. He has a passion for economics and philosophy, constantly seeking to apply new insights to his work. Outside of work, he enjoys spending time with friends and family and playing video games.
CONTACT US
We would love to hear from you!
…but on one condition: Make the message interesting and we’ll try our best to get back to you. Email us at interesting[ät]measureschool.com