5. Conversion Tracking With GTM
GTM is one of the easiest ways to track user actions. It’s simple to set up, and you can simply manage all your tags without editing the code. It also allows you to test and troubleshoot your tracking.
GTM as a tag management system can be really powerful when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container.
You can then use that information to populate variables and set up triggers in your tag configurations so that you can start tracking your Google Ads campaigns performance in a more efficient way.