If you are on your way to get deeper in the technical marketing field, this might be a question that you already came up with.
In this weekly episode, we invited Mike Arnesen who’s the owner of upbuild.io, a boutique marketing agency that helps its clients with technical marketing, such as SEO, CRO and analytics.
Questions in the video:
4:19 What are the implications on talking to developers and communicating with your clients?
Links mentioned in the video:
Full length video: https://techmarketer.io/mikearnesen
Mike’s Website: http://www.mikearnesen.com
Mike on Twitter: http://www.twitter.com/mike_arnesen
“Two years of Upbuild” Blogpost: http://bit.ly/2sSNs4B
Google AdWords Script: https://developers.google.com/adwords/scripts/
Google Tag Manager: https://www.google.com/analytics/tag-manager/
Google Analytics: https://www.google.com/analytics/
More from Measureschool
Correct Google Analytics Setup Course: https://measureschool.com/products/google-analytics-course/
GTM Resource Guide: https://measureschool.com/guide
Looking to kick-start your data journey? Hire us: https://measureschool.com/services/
– So yeah, just to add to that, I would say that there are a lot of use cases, there’s even the PPC use cases in order to write AdWords scripts. There is, if you do any kind of CRO implementations of A/B testing–
– Yeah. Here’s a cool example that we, I mean, I guess that involves pretty much everything. We work with a lot of, maybe we don’t work with a lot of clients that have a lot of layers, but we work with a couple bigger organizations that have a lot of different divisions. So we work with a non-profit, they do medical research and so we worked the fundraising arm. And they really needed to basically have a popup on their site that was going to ask people to donate. They were gonna have a big campaign, and they had essentially run out of budget with their developer. And the developer didn’t have a lot of time either, so even if they had the budget, it might not have happened. And they were like, “Well, we wish “we could have this popup come up on our site “that’s going to ask people like donate, “drive them to our donation page.” And we were like hey, let’s take a crack at that. So what we ended up doing, so essentially, no one involved on our side or with our client’s direct contact could really access the code base of the site. So if we wanted to like upload the file, it’s not gonna happen. If we want to change content, it was not gonna happen. So we got actually a file in Adobe InDesign, and they were like, “Hey, this is what “we want this to look like.” So we actually went to, we just used Codepen to mock up what this code is gonna look like, we