Google Analytics 2018 – What’s new?

Google Analytics is shifting and changing. What is new in 2018? Let’s take a look at the first changes we can see.

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JulianFede NahAndrea Recent comment authors
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Andrea
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Andrea

Hej Julian, thanx for the insights on the new user-centered reporting in GA. But what about the new data security regulation in the european union that is beeing launched starting from May 2018 (GDPR, ePrivacy Regulation). Is it going to be compliant? Or will the data easily be classified as personally identifyable data? Is a third party cookie involved, a data processor needs to have a consent for? Do you know anything about it and the consequences?

Fede Nah
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Fede Nah

Great Video Julian! I was reviewing the new user explorer feature but I really couldn´t find something usefull to do with it. Did you find any insights using this report?

Julian
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if you are using the User ID feature in combination with the PII Viewer Extension it might bring you more value