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Google Tag Manager Shopify Installation

Is an installation of GTM on Shopify possible? In this video, we are going to explore options. Shopify is mainly closed-sourced so it’s not as easy to implement third-party tracking tools such as GTM.

Shopify Plus: https://www.shopify.com/plus
Shopify-GTM implentations: https://ecommerce.shopify.com/c/ecommerce-discussion/t/google-tag-manager-260275

GTM Ressource Guide: https://measureschool.com/guide
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Phil ByrneJulianRudy MartinezJuliancomforrt Recent comment authors
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Phil Byrne
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Phil Byrne

Hi Julian, nice video. Could the GTM script be added to Shopify via “Additional Scripts” on the checkout settings section?

Julian
Guest

this will implement your script on the thank you page, but not on the other checkout pages

Phil Byrne
Guest
Phil Byrne

Hi Julian, nice video. Could the GTM script be added to Shopify via “Additional Scripts” on the checkout settings section?

Rudy Martinez
Guest
Rudy Martinez

You do lose the pages in between the cart and thank you page. But not all is lost. I wrote something up here
http://dbmarketer.com/db-marketer/google-tag-manager-on-shopify/

Julian
Guest

I wouldn’t recommend to install GA through GTM – You loose pages results in broken sessions, which can lead to a whole host of other problems.

Julian
Guest

I wouldn’t recommend to install GA through GTM – You loose pages results in broken sessions, which can lead to a whole host of other problems.

Jake Corry
Guest
Jake Corry

I agree that you shouldn’t install GA through GTM on a shopify site, but if you add the GTM snippet to the ‘Additional Google Analytics Javascript’ field under where you link a GA account in the shopify interface GTM will be placed on all pages including the checkout pages on ‘checkout.shopify.com’. This doesn’t break any functionality with GA and installs GTM appropriately on all pages.

Julian
Guest

thanks Jake, they must have changed that since I have created the video. Last time I tested I wasn’t able to place the code on the checkout pages.

comforrt
Guest
comforrt

what news about GTM on Shopify?

Julian
Guest

you can now implement on the checkout as well. I haven’t fully tested it further than implementing it, but I think it’s not a viable option for tracking implementation on shopify

Julian
Guest

I wouldn’t recommend to install GA through GTM – You loose pages results in broken sessions, which can lead to a whole host of other problems.

Jake Corry
Guest
Jake Corry

I agree that you shouldn’t install GA through GTM on a shopify site, but if you add the GTM snippet to the ‘Additional Google Analytics Javascript’ field under where you link a GA account in the shopify interface GTM will be placed on all pages including the checkout pages on ‘checkout.shopify.com’. This doesn’t break any functionality with GA and installs GTM appropriately on all pages.

Julian
Guest

thanks Jake, they must have changed that since I have created the video. Last time I tested I wasn’t able to place the code on the checkout pages.

comforrt
Guest
comforrt

what news about GTM on Shopify?

Julian
Guest

you can now implement on the checkout as well. I haven’t fully tested it further than implementing it, but I think it’s not a viable option for tracking implementation on shopify