🔴 Global Site Tag (gtag.js) – What you need to know

Google recently switched a lot of tracking codes over to gtag.js – The Global site Tag. While other tags still stay in tact there are a few new changes that this tracking code brought with it. Today we want to dicuss what the gtag exactly is, when you should or shouldn’t use it and if Google Tag Manager is still important.

What is gtag.js?
What are the advantages of gtag?
What are the disadvantages of gtag?
When should you use gtag?
Should you migrate to gtag?
What about Google Tag Manager?

#GlobalSiteTag
#gtag
#Tracking

🔗 Links mentioned in the video:
https://juliencoquet.com/en/2017/09/11/switch-google-analytics-global-site-tag/
https://developers.google.com/analytics/devguides/collection/gtagjs/

🎓 Learn more from Measureschool: https://measureschool.com/products

🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

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🔴 Element Visibility Trigger in Google Tag Manager

How can you track elements that appear in your screen? With this new trigger we can detect how much of a Element was visible and for how long. We can also detect changes in the DOM which was previously only available in Custom Listeners. Very cool… let’s try it out.

#ElementVisibility
#GoogleTagManager
#Trigger

🔗 Links mentioned in the video:
Google Help: https://support.google.com/tagmanager/answer/6106961#element_visibility

🎓 Learn more from Measureschool: https://measureschool.com/products

🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

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🔴 First-Look: Google Tag Manager Scroll Depth Trigger

Google Tag Manager has just released a Scroll Depth Trigger to detect whether the user scroll down a page. This new trigger is build in and doesn’t require any kind of custom integration of JavaScript code. It’s a great addition to GTMs Auto-Event Tracking capabilities and today we want to take a look at how to use it.

#ScrollDepth
#GoogleTagManager
#Trigger

🔗 Links mentioned in the video:
Google Help: https://support.google.com/tagmanager/answer/6106961#scroll

🎓 Learn more from Measureschool: https://measureschool.com/products

🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

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🔴 Data Studio Course: Summary und Live Q&A | Lesson 4

We have build a Dashboard. Let’s summaries our approach, see some more resources about data visualization and answer your questions Live.

Watch the full Course: https://www.youtube.com/watch?v=wVsSXFhjyUc&list=PLgr_8Hk8l4ZHchZpGaCBD6EA8kWrBEhYf&index=1

Q&A Section:
19:32 How to change the default Week day start?
21:40 Alternative to Supermetrics?
27: 40 One Report different sources?
28:57 Report Drop Down menu for sources?
30:29 Best way to compare 2 date ranges?
31:49 Best report for overall performance?
34:34 Connect DataStudio and Google Optimize?
37:35 Supermetrics is it an Agency license?
39:49 What data is available in Supermetrics?

🔗 Links mentioned in the video:
Supermetrics: http://supermetrics.com/?aff=1014
Data Vizualisation Books: https://kit.com/Measureschool/data-visualization-books
Ben Collin’s Course: https://benlcollins-data-school.teachable.com/?affcode=69396_b3spab2w
David’s course: https://learn.codingisforlosers.com/data-studio-the-lazy-way?coupon=MEASURE
Data Studio Gallery: https://datastudiogallery.appspot.com/
Tableau Gallery: https://public.tableau.com/en-us/s/gallery
YouTube Channel: DataSaurus Rex https://www.youtube.com/user/datasaurusrex
Stay up to date with Data Studio Changes: https://support.google.com/datastudio/answer/6311467
Lea Picas Present Beyond Measure Podcast: http://www.leapica.com/podcast/
Facebook Ads Manager for Excel: https://www.facebook.com/business/m/facebook-ads-manager-for-excel

#LiveQandA
#GoogleDataStudio
#DataVizualisation

🎓 Learn more from Measureschool: https://measureschool.com/products

🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

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