We have come to the end of our Google Tag Manager for Beginners Series. In today’s video, let’s recap everything that we have discussed and I will also share with you my favorite resources that will guide you throughout your future GTM journey.
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Playlist of the full GTM for Beginners course: https://www.youtube.com/watch?v=WPEdkc_feNM&list=PLgr_8Hk8l4ZHGni1H-mz2P7lbZ7PmAn1B
Simo Ahava’s blog: https://www.simoahava.com/
Bounteous blog: https://www.bounteous.com/insights/
Official Google Help: https://support.google.com/tagmanager/
Google Help Forum: https://productforums.google.com/forum/#!forum/tag-manager
Analytics Academy: https://analytics.google.com/analytics/academy/
GTM for Beginners+ (Challenges) course: https://www.udemy.com/google-tag-manager-for-beginners/?couponCode=YOUTUBE
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In this last lesson of our GTM for beginners series, we are going to recap our course, what we have learned so far. And then I’m going to give you my favorite resources to deepen your knowledge in Google Tag Manager. All and more coming up.
Hello there and welcome back to another video of measureschool.com teaching you the data-driven way of digital marketing. Unfortunately, we are already at our last lesson of our GTM for beginners course. So sad. Well, your journey with Google Tag Manager has just begun. And therefore I want to quickly recap what we have learned so far. And then you can be sure to dive into our resources, my favorite resources that I will show you today to deepen your knowledge in the field of Google Tag Manager. There’s loads more to discover on this channel, of this channel, and on the inter webs so I’m going to give you my resources where I usually look for inspiration. Now we got lots to cover. So let’s dive in. In the past six lessons, we have taken our first steps in tag management with the help of Google Tag Manager. Now let’s recap really quickly what we have learned in these few videos. In our first video, I gave you a quick overview on the core functionality of Google Tag Manager and introduce you to the main features that make it a great tool for managing your marketing tags. In the second lesson, we learned about the correct installation of Google Tag Manager, how to open up an account and place the tracking code correctly, so everything works and Google Tag Manager is installed. Then in our third lesson, we went through the very important step of planning and auditing our existing installation so we can port it over to Google Tag Manager. And here’s where I introduce you to our tag plan template that we continue to use throughout these lessons.
In less than four, we dove into the actual tag deployments and migrated our existing tracking over to Google Tag Manager according to our tag plan. We ensured everything is working and finished up our implementation with a quick check if our tags are working correctly. In the lesson number five, we extended our tracking by installing conversion tracking which helps us to measure success on our websites and let us know how successful our ads for example were. Then we finally wrapped it all up with a very well known feature of Google Tag Manager, which is the auto event tracking. This helps us to measure interactions. And I showed you an example on how to track a button click and forward on any event to Google Analytics and to your Facebook Ads. Now, pat yourself on the back for everything that you have learned so far, but your Google Tag Manager journey has just begun.
Moving on to our resources where you can continue your learning journey. Now, first of all, we need to talk about the Google Tag Manager Help section. This is the official Google Tag Manager library of different help articles. Google does actually a lot to help people out, understand Google Tag Manager better and give you best practices on how to deploy your tags. They have a whole writing team that takes care of these guides. So definitely, this would be my first station if I wanted to find out what is the official stance on a certain feature of Google Tag Manager from Google itself. This is really the closest that you will get to support from Google itself. Unless you are a subscriber to the Google Cloud platform where you get official support from Google. If you have questions as a normal user, you can ask them in the Help Forum. Now in the help forum, there are different Google Tag Manager experts and you most likely gonna get an answer to all your questions here and can also go through and look for questions that have been already asked. So Google does quite a lot to support users of this product. They also have developed a course, which is available at the analytics Academy. And he has different courses about Google Analytics, but also about Google Tag Manager. Now, my opinion it’s not the best introduction to Google Tag Manager itself, but it has some really great animations and has a high production value. So it’s great to go through and quite digestible so definitely check out to Google Tag Manager fundamentals course. Now, moving on to outside resources, where you can find out more about Google Tag Manager and we need to mention my friend Simo Ahava here who is the foremost expert on Google Tag Manager itself. He’s also a Google Developer expert and really understands the intricacies of Google Tag Manager very well, but also the technical background that all the analytics tools from Google provide. So every
I want to understand certain features in that I turned to his blog where he has written a lot of different blog posts on certain features and shows us all how to use them. So definite website that everybody needs to bookmark who’s serious about using Google Tag Manager. Second blog that I turned to often is the offering from the agency of Bounteous. They have some great people on their staff that come up with Google Tag Manager implementations all the time. And you can find some real gems inside of their blog library here. I’ve learned a lot through them. So definitely check out the different posts that they have on their site. Now, obviously there are tons of more blogs out there and I’ve written them down on our GTM resource guide that you can download at measureschool.com/guide. We have different blogs, people to follow book recommendation tools to try out discussion forums and so on. So definitely go over to measureschool.com/guide and check out these different resources. On measureschool itself, we run a newsletter every week. So if you sign up to our newsletter, you will get our newest videos with some measure news. So you stay up to date with everything that is happening. We also run a membership site called measure masters, where we have people who are very serious about measuring their data correctly. And this is where we provide them all our premium courses, live trainings, and also some tools and resources to make their work easier. So if you’re interested in that, check out measureschool.com/measuremasters. And if you want to follow up on this course and take the next step in your GTM journey. Then we have a follow-up course called Google Tag Manager for beginners plus Challenges. And this is a course that I run on Udemy and I have added some exercises and a demo website to this course. So you will be able to actually try out and challenge yourself to implement some features within Google Tag Manager. I think this is the perfect next step for everyone who enjoyed this course to learn about more features of Google Tag Manager and actually get into doing and trying out. So definitely check out our course on Udemy. It will be linked up in the description down below.
All right so there you have it, my favorite resources for diving deeper into Google Tag Manager. Now if you enjoyed this course then I can only wholeheartedly recommend to go through our GTM for beginners plus challenges where you can actually practice your knowledge. I’m going to link all the information up down below. And there’s tons of more stuff that is always coming out about Google Tag Manager, about measurement in general. So you should definitely subscribe to our channel right over there. So you stay up to date with everything that we do on this channel.
Now, my name is Julian. See you in the next one.