The last decade has seen a lot of exciting changes in measurement and analytics, resulting in the introduction and growth of many tools.
These tools and their ever-changing features and updates can easily confuse many marketers and people who don’t use them daily because it’s hard to keep up with all the changes.
Would you like to see information from your eCommerce store in your GA4 reports?
You are running your eCommerce store and everything seems to be working well. You would like to know how users are interacting with your products or services, but have no idea how to do it or where to start.
Are your GA4 event parameters missing from your reports and the DebugView?
In Google Analytics 4, parameters are additional pieces of data that add context to your event. Some parameters, such as page_title, are sent automatically, whereas custom parameters should be set up manually.
Button click tracking is probably one of the most requested features to implement. Luckily, GA4 and Google Tag Manager have made this possible. GA4 tracks button clicks automatically using Enhanced measurement. Great for basic needs, this feature is however limited to outbound clicks and file downloads. The alternative and recommendation is to use Google Tag …
How can you tell a story by looking at your Analytics numbers? What data should you analyze first?
It is important not to get overwhelmed with your data. To be able to tell a holistic story by looking at your reports, it is crucial to ask the correct questions.
Google Tag Manager vs Global Site Tag: what are they, and which should you use?
Google Tag Manager and the Global Site Tag can seem interchangeable, but they are two different tools and should be chosen wisely based on your needs.
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