When working with tools like Google Tag Manager, you will inevitably run into issues or need something that can make your job easier.
Enter Google Tag Manager extensions. These browser extensions can be super helpful in understanding what’s going on, whether it’s related to DataLayer, Google Analytics 4, or other marketing tools like Meta, Microsoft Ads, etc.
We will get into the First-Party Mode for hosting tags.
While the concept and official documentation are more focused on the technical aspects of web development, this guide will simplify it for everyone, with visual examples and clear explanations of key terms.
🚨 Note: Check out the Terminology section for key First-Party context lingo. If you’re already familiar with them, please skip to the sections that interest you.
Tracking user behavior can be a tricky thing to do. Imagine putting in all the hard work from planning and implementation to QA and still running into issues, but that’s part of this lifestyle!
In these situations, having more avenues to check where the issue is happening can be helpful, especially if that’s visible in Google Tag Manager versus looking into the endpoint tool.
Are you wondering why your respective marketing tools do not receive any data?
Issues with consent, ad blockers, and browser protections can prevent you from getting high-quality data.
As technology has progressed more and more, people have realized the importance of data and tools that help us to collect and analyze all that data.
This advance also resulted in more features available in tools like Google Tag Manager to track how users interact with your website.
If you have come across tag management systems (TMS) like Google Tag Manager, then you would know that it has three major building blocks that work together to track events on your website/app.
These are called tags, triggers, and variables. Now, there’s a chance at times that you can create a tag without using a variable, but it’s rare when the event name is enough.
Are you looking into how to track lead sources in ConvertKit?
Let’s say a user enters your website and fills out your newsletter form. You send them many emails, and later, they take you up on your offers and buy from you.
With more than 800,000 active installations, Ninja Forms is a widely used plugin, and there may come a day when you’ll need to set up its tracking.
There are 2 practical ways for Ninja Forms tracking with Google Analytics 4 (GA4).
Getting traffic to your website is one part of marketing. The other part is understanding how that traffic behaves once it’s on the website.
The answers to questions like what the user clicks on, how they interact with pop-ups, how many of them successfully submit the forms, and how many of them make purchases, among many others, are answered by tracking those actions.
Part of running ad campaigns is measuring the performance of your ads and using that data to optimize your campaigns.
So, if you’re running Meta ad campaigns to acquire traffic and hope to convert them into customers, you need to learn how to set up Meta Pixel on your site.
Want to learn how to install consent mode v2?
Google recently announced that the consent mode version 2 is becoming mandatory to build in your consent management platform if you want to utilize the advertising features of the available Google products.
The last decade has seen a lot of exciting changes in measurement and analytics, resulting in the introduction and growth of many tools.
These tools and their ever-changing features and updates can easily confuse many marketers and people who don’t use them daily because it’s hard to keep up with all the changes.
There are 75 Google Tag Manager tags that you can access directly and 630 from the Community Template Gallery that you can import.
The purpose of this post is to explain these Google Tag Manager tags and their context and provide examples of common tag types you can use for quick configurations.
Are you looking into iframe tracking in GA4?
Tracking iframes in Google Analytics 4 can sometimes be complicated, but we will show you a method for making it work with Google Tag Manager.
Do you require further insight into your users’ activity and understand the performance of your campaigns?
Google Ads can drive more traffic to your website, but measuring ROI (Return on Investment) is crucial to ensure you spend your money wisely.
Installing Google Tag Manager on WordPress opens up many options for you as a website owner to deploy and organize 3rd party tools on your website. Let’s go over two methods you can use to add Google Tag Manager on WordPress to your website in this post. An overview of what we’ll cover: It’s a pretty awesome …
Google recently introduced a couple of exciting updates to Google Tag Manager! They’ve added a new feature called Google Tag and included two settings variables. These changes impact the way we set up Google Analytics 4. We’ll cover the following: Let’s dive into the new Google Tag feature. Google Tag Manager Interface Changes If you …
Are you running ads on TikTok?
As one of the most downloaded apps in the world in recent years, TikTok has become one of the largest social media platforms with audiences spanning over 150 countries.
Running ads here allows you to reach more customers and drive traffic to your business.
What are custom events in Google Analytics 4? GA4 Custom events are personalized events with unique names and parameters. They allow tracking user actions that are not automatically collected by Analytics and don’t belong to recommended events. Google Analytics 4 provides four categories of events that can be tracked: Tracking custom events in Google Analytics …
You’re probably aware of the AI influence in the online world, but have you ever thought about using it in digital marketing? ChatGPT is a classic example of how the use of AI can help you increase efficiency, especially in digital marketing. What can you use it for? How do you use it effectively? Can …
Many websites have adopted the Single-Page Application structure to provide a responsive and smooth user experience and more will join their ranks in the future.
But this can make tracking a bit more complex compared to traditional websites. Now that the date of Universal Analytics’s retirement draws closer, it’s even more important to figure out how to track single-page applications (SPAs).
Want to set up ThriveCart tracking?
ThriveCart is a shopping cart service that allows you to sell digital and physical products. It is the leading content and funnel builder that enables businesses to boost revenue with high-converting cart pages.
Whether you’ve been using web analytics tools for a long time with Universal Analytics (UA) or are just recently starting in the online world, you need some analytics tool to analyze your website’s performance.
Google’s tools are one of the most frequently used because of the wide availability of their free versions. Google Analytics 4 is Google’s latest addition to its analytical tools.
Want to receive Slack notifications for 404 errors, conversions, leads, or any other website activity?
You are at the right place!
If you’re running a business, you might have heard of or are already using Slack. It is a messaging program designed for use within a workplace.
Do you want to step up your measuring game?
If you’re using Google Tag Manager, learning how to use JavaScript, the programming language GTM is built on, will without a doubt help you achieve your GTM success goals.
Wouldn’t it be great if you knew how to prevent tags from firing after a page reload event?
You can implement this with JavaScript code added to the Google Tag Manager.
We are living in the world of data and analytics and Linkedin is a star here! Using its features like the LinkedIn insight tag allows you to learn about how people interact with your content, which can then help you make the most out of your ad spend.
So, do you want to obtain more data from your LinkedIn ad campaigns? We are here to help you with that!
Remember when Google announced that it is going to be retiring our beloved Universal Analytics next year in July? Since then, more and more marketers, companies, and well pretty much everyone has become super interested in implementing GA4, and rightly so! So, how do you track events with GA4 and GTM? What are the things …
Do you want to pull data from your website?
The most reliable and standard way is to utilize a data layer. However, not all websites have a data layer. You would need to contact a website developer to install a data layer if it is absent. But what can you do if you can’t reach any developer or wish to install it yourself?
🚨 Note: Google announced that the consent mode version 2 is becoming mandatory. Did you know cookie banners are indispensable to today’s web browsing experience? However, customers expect to be able to access and control their privacy and data. This is where cookie consent banners come into the picture! Google Tag Manager provides the functionality …
Would you like to collect and store user data? That’s exactly where cookies come in handy. Cookies allow the browser to remember important information, such as what items were added to the shopping cart, username, password, and language preference. First-party cookie variables allow Google Tag Manager to access the first-party cookies created by your website …
Do you want to turn your Google Analytics, Google Tag Manager, and other Analytics skills’ investment into profits and start making money? Do you want to learn how?
We at MeasureSchool, have been selling analytics services for a long time to clients in many versatile fields.
Do you want to receive more accurate conversion data and use it for targeted ads?
You can set up Google Ads enhanced conversions with Google Tag Manager using a conversion tag. This will help you to optimize the conversion tracking of your campaigns.
Do you want to analyze your users’ activity on your ad campaigns to organize the traffic to your website?
One of the most valuable actions for marketers is tracking purchase values and conversions.
Do you want to track the user engagement and quality of traffic on your web pages?
Using Meta Pixel scroll tracking, you can learn how far down visitors have scrolled on your page. Based on this, you can also create custom audiences for retargeting or segmenting.
Google Tag Manager vs Global Site Tag: what are they, and which should you use?
Google Tag Manager and the Global Site Tag can seem interchangeable, but they are two different tools and should be chosen wisely based on your needs.
Fast-track your Digital Marketing journey, the data-driven way.
