This guide shows you how to leverage Google Analytics 4 to track your emails and heighten your overall marketing strategy.
You will gain insights into naming campaigns, using the best reports for email traffic sources, and extracting valuable email campaign insights.
The source and medium dimension in Google Analytics 4 tells you where your website traffic is coming from (e.g., Facebook, Bing, etc.) and how this traffic was sent (e.g., newsletter).
There is more to understand about sources and mediums, such as how GA4 classifies them, where to find them, and how to use them effectively.
Google Analytics automatically tracks social media sources, but it is not flawless.
To improve Google Analytics social media tracking, tag your links with UTMs. Then, you can take advantage of GA4’s measurement capabilities and use frameworks to optimize your social channels and grow your business and online presence.
If you’ve ever found yourself skimming past the cohort report, disoriented, or unsure of its potential, today is the day to dive in and find out what you’re missing.
Cohort analysis allows you to group users who share a common characteristic (more clarity on this vague description later), such as their first visit date, to analyze their behaviors and trends over time.
Understanding user flow is a hot topic nowadays, and why wouldn’t it be? Finding out where your users came from before they convert can help uncover what nudges them toward a conversion.
In Universal Analytics (UA), there was a dimension called the Previous Page Path.
Are you looking into a way to process Google Analytics refunds?
The most common way to send data into Google Analytics 4 is the tracking code you have installed on your website. It is how you send most of the user interactions to Google Analytics.
Do you want to know the difference between Microsoft Clarity vs Google Analytics?
Microsoft Clarity is arguably the most complementary tool to Google Analytics 4 (GA4) outside of those in the Google Marketing Platform.
This one will be straightforward, we’ve prepared for you an up-to-date Google Analytics glossary with all the important terms you need to know. We’ve also linked our guides to many terms so you can dive deeper into those topics. Is something missing? Let us know in the comments down below and we’ll add! Let’s dive …
Data plays a vital role for all businesses now more than ever because it sits at the core of everything being done and can help make decisions that can yield desired results or at the very least, mitigate as much risk as possible.
This has resulted in many analytical tools being launched to be used by small, medium, and enterprise-level businesses where most are paid tools with their pricing tiers.
Deleting a GA4 account is straightforward yet requires careful consideration due to its irreversible nature. Even experienced users should take precautionary steps to avoid unintended consequences.
To delete an account in Google Analytics 4, you must ensure you have the necessary permissions and consider three key areas: selecting the correct account, discussing with involved users, and stopping data collection.
Content plays an important role when it comes to bringing organic traffic to your website and also developing your authority in any niche.
So, if content marketing is a big part of your marketing strategy, then naturally you’d want to know how your content is performing.
Previously, comparisons were only available for quick analysis and could not be saved after closing Google Analytics 4, requiring you to recreate them each time.
With the introduction of the Google Analytics 4 Saved Comparisons, these and other limitations are now resolved.
You can gain profound insights by combining Google Analytics 4 and Looker Studio. Part of the Google Marketing Platform, these two free analytics powerhouses work easily together.
This combination fulfills the dual need for straightforward access to the facts of your website and app performance and the ability to present it compellingly.
Gathering insights is an essential part of any business. But with online businesses, at times, there’s a lot of data to work.
This high inflow of data can make timely detection of significant changes quite arduous, especially for businesses without dedicated analysts.
With more than 800,000 active installations, Ninja Forms is a widely used plugin, and there may come a day when you’ll need to set up its tracking.
There are 2 practical ways for Ninja Forms tracking with Google Analytics 4 (GA4).
What would you do with the data you’ve collected in your Google Analytics 4 property? Ideally, use it to analyze and gain insights, right?
The thing with GA4 and other analytical tools is that they are pretty good at collecting data and providing reports, but it comes down to us to use them to gain valuable insights.
Are you looking into more advanced tracking techniques?
Deploying tags on all pages is fundamental for learning Google Tag Manager. It is necessary for tools like Google Analytics 4 and remarketing with Meta Ads or Google Ads.
While it’s common to intuitively understand what a Google Analytics 4 property is, articulating it can be tricky. The goal of this post is to familiarize you with all the vital facets of Google Analytics 4 properties.
Are you curious about how to track what individual users are doing on your website?
At some point, we all are curious, but identifying who the user is has always been a privacy concern, and rightly so!
When diving into website analysis, we face two intriguing questions: Who are our users, and how did they find us? Google Analytics 4 helps answer these questions through two reports: User Acquisition and Traffic Acquisition.
What is the difference between GA4 User Acquisition vs Traffic Acquisition reports? What implications do they have on your data? Which should you use?
🚨Note: Conversions are now called Key events in GA4, but they’ll still be named conversions when shared/exported to Google Ads.
If conversion tracking in Google Analytics 4 is all you do, then you’re already missing out on the full potential of GA4 in understanding your users and increasing your results.
This GA4 conversion tracking guide provides a roadmap to identify and boost key conversions.
Google Analytics 4 has been on the scene for over three years, yet for many users, it’s still quite a new tool, especially for those just starting with digital marketing.
But hey! That’s the online world for you – new tools and businesses are constantly added to the giant web traffic ball.
Are you looking to learn Google Analytics 4 properly?
With a tool as complex as Google Analytics 4, it usually takes a while to familiarize yourself with all its features. In this guide, we’ll break down ten essential things you must master before calling yourself a GA4 expert.
Google Analytics 4 (GA4) has its share of issues, but it also came bearing many new gifts that were not available in its predecessor. We hope those gifts will keep getting better with time.
One of those gifts is the introduction of Google Analytics 4 enhanced measurement that gives you basic event tracking out of the box without the need to add any code or open your Google Tag Manager account.
Are you looking for a guide on the conversion paths report in GA4 (renamed to attribution paths)?
Converting your online traffic into your paid customers or converting those clicks into meaningful actions on your website for your business is what’s all the fuss about – for the most part.
User engagement is a flexible term—you can think of it in different ways depending on what makes sense to you. Even within the framework of Google Analytics 4, user engagement can take several forms which can create some confusion, but it has a core structure.
In general, GA4 user engagement is the amount of time a user was active on your webpage or application.
Google Analytics 4 can be quite helpful in getting insights. However, if the very tool you use to get insights doesn’t do that or gives half of the story, then it becomes a problem.
Seeing (not set) just does that. We all understand how frustrating it can be, especially if you’re new to using GA4 and already learning a lot of the other things.
Welcome to the new era of audience insights with Google Analytics 4 (GA4)! Let’s dive into what this means for you and how Google Analytics 4 audience builder is set to redefine your audience engagement strategies. Let’s dive in! What is GA4 Audience Builder? GA4 Audience Builder is a groundbreaking tool within the Google Ads …
Are you looking to kickstart your GA4 adventure?
In this Google Analytics 4 tutorial for beginners, you will learn what GA4 is and why it is essential for online businesses.
Are you wondering which Google Analytics 4 reports are the most important?
In this digital age, the importance of data-driven decision-making has never been more evident.
Every business, whether a startup or a multinational corporation, relies on analytics to understand user behavior, track conversions, and measure campaign success.
Wondering if there are any benefits of Google Analytics 4 for PPC marketing?
2023 is poised to be a rollercoaster for PPC specialists using Google Analytics 4 in their marketing strategies.
The long-awaited feature is finally here! Just like in the good old Universal Analytics scheduled reports can be sent directly to your email at a set frequency. You can schedule the email to be sent quarterly, monthly, weekly, or even daily! Let’s dive right in! What Are Google Analytics 4 Scheduled Email Reports? In the …
Results that seem meaningful but are distorted by your company’s internal users are akin to dummy data. This internal traffic needs to be filtered out so you can get accurate numbers from your external audience.
It is easy to exclude internal traffic in GA4 by filtering out IP addresses. However, different methods exist depending on your company’s size and its organizational structure, including roles and geographic location.
Annotations in GA4 allow you to create notes for specific dates.
Typically, you will use annotations for new launches, website changes, campaigns, press releases, and even management changes. They are often useful in explaining large variations in your data, such as spikes or dips (anomalies) and trends.
Can’t find where to monitor the loading time of your website in Google Analytics 4? Are you also frustrated by the absence of page load time metrics? Don’t worry, you’re not alone.
In this comprehensive guide, we’ll show you how to set up, effectively report, and track GA4 page load time.
The whole point of web analytics is to be able to measure the performance of your website, which comes down to KPIs and metrics.
Tools like Google Analytics 4 (GA4) cover most of the important metrics out of the box which makes it easier to measure things.
Setting up your Google Analytics 4 account is easier now. However, watch out that you might not think things through and just set it up on the fly.
If you’re just starting with GA4, things might be somewhat more straightforward for you to understand, but if you’re coming from years of Universal Analytics (UA) use, then there’s some unlearning to do.
Do you require further insight into your users’ activity and understand the performance of your campaigns?
Google Ads can drive more traffic to your website, but measuring ROI (Return on Investment) is crucial to ensure you spend your money wisely.
Digital analytics has come a long way in making our lives easier when it comes to collecting, analyzing, and getting valuable insights.
Regular Expressions aka RegEx, RegExp, or RegEx has played an important role in making it easier for us.
Did you know that setting up outbound links in GA4 is unnecessary? Why? Because GA4 will do it for you. In this post, we will show you how to find the outbound link click data in Google Analytics 4 and discuss the advantages of tracking it. Here is an overview of what we’ll cover: Let’s …
If you need to know the difference between the tracking code, property ID, and what to put in the tracking code in Google Analytics 4 – this post is for you. Here we will learn the basics of what a GA4 measurement ID is and where to find it. Here’s what we’ll cover: Let’s dive …
Have you heard about the amazing, new features of Google Analytics 4? Well, you are not alone! A lot of people are migrating to it with time and enjoying its flexibility.
Among these features is the Google Analytics 4 DebugView, which is very useful as it allows you to debug real-time events and ensure that you are tracking what you want to.
You’ve finally set up your Google Analytics 4 account and started receiving all sorts of data, and now you want to look into it and find insights.
Sounds good! The only problem is now you’re confused with different numbers for seemingly similarly named traffic-source dimensions and thinking if you’re doing something wrong. You’re not.
Are you looking to replicate UA views in GA4?
Google Analytics 4 has officially replaced Universal Analytics. The good old UA views are unavailable in GA4. How can we live with that? We’ll show you how to replicate UA views in GA4 by segmenting your data.
Analytics is all about generating insights that can help us make meaningful actions. Sometimes these insights are ad-hoc and completely depend on the situation whether it’s reactive or proactive analysis.
Other times, there are set parameters or conditions where we want to get periodic insights whenever those conditions are met, and this is where custom insights come into play.
Have you tried the power of GA4 custom channel groupings?
If not, discover why this long-awaited feature is essential for your analytics success. This post will explore the importance of custom channel grouping and its advantages.
Do you find it hard to work with GA4 data in BigQuery?
Working with Google Analytics 4 data in BigQuery can be a real pain, even for SQL experts. Fortunately, we have a zero coding solution called GA4 SQL by Optimization Up. It is a free tool to query GA4 data without writing SQL code.
Promotions are an important part of any business’s marketing strategy whether it’s seasonal, occasional, or just something specific to your business.
Naturally, the next step in running any such promos is to understand how well they convert so you can optimize them and plan for any future campaigns accordingly.
There are only two reasons why you are reading this post on the Google Analytics 4 demo account:
You set up your Google Analytics 4 account some time ago and are excited to see some insights about how your marketing campaigns are performing. You log in and see a lot of GA4 direct traffic, not quite what you expected or wanted to see.
This is a fairly common scenario whether you’ve recently moved to GA4, joined a company’s marketing department, or been using GA4 for quite some time now.
Well, has everyone moved to GA4?
The latest iteration of Google Analytics has finally migrated, and marketers are buzzing with anticipation of improving their new Analytics data.
But what exactly does GA4 bring to the table, and what challenges does it present?
Are you wondering if there are any decent Google Analytics 4 alternatives out there?
Over the past years, Google Analytics was the trusted analytics vehicle that got you from A to Z with no problem. However, it’s getting outdated and slow. Now, Google shows you their new shiny ride called Google Analytics 4.
In the ever-growing digital landscape, referral traffic acts as a gateway that connects users to your website, helping you expand your online presence and drive growth.
Referral traffic is not new to Google Analytics 4 (GA4), but it’s not a bad idea to learn about some things again. Often commonly used terms like ‘referral traffic’ are easily overlooked and misunderstood, which can result in bucketing other traffic types under referrals.
Are you interested in creating a custom funnel in Google Analytics 4?
Last May, Google Analytics 4 introduced the new user purchase report, as part of the standard reports. It shows how many users drop off between each step in your purchase funnel.
Ready to explore the world of affiliate data in GA4?
So you have included affiliate links in your website. You wanted to track and analyze them effectively, so you installed Google Analytics 4. With this analytics tool, you can collect and analyze data – where your website visitors come from and their behavior on your website.
Nothing is critical if you notice that after reading your blog post, the user left the site, right? But what if your site is an online store and the user left your website at the checkout stage? Sounds like you’re losing money, doesn’t it? So let’s explore in this guide how important it is to …
Are you implementing Google Analytics 4 event tracking correctly?
Event creation in GA4 might seem confusing, and you might stumble into many pitfalls if you do not know what you are doing. We are here to provide a Google Analytics 4 event tracking checklist to ensure a proper tracking configuration.
The term “active users” can be misleading. Often people think that an active user is the same as a real-time user, that is, a user on the site now.
This article will review what GA4 active users are, the main difference with Universal Analytics, and where to find active user reports.
Are you struggling to find habitual and valuable landing page reports in Google Analytics 4? Don’t worry – just a few steps and you’ll get them back.
We have used the landing page reports within Universal Analytics to provide critical data such as visitor behavior, engagement metrics, conversion rates, and goal completions specific to each landing page.
Google Analytics 4 (GA4) comes with many exciting features and new tech, but this can also mean learning new concepts and understanding them well enough to use them to your advantage.
Now that there’s hardly any time left for GA4’s predecessor Universal Analytics (UA) as 1st July is quite near, it’s even more important to know what should be used, when, and how.
If you’re struggling with the fact that Google Analytics 4 doesn’t include categories, actions, and event labels, this article is here to help.
Here is a spoiler – you can customize them and even add up to 25 additional parameters to your custom events.
In an increasingly digitized world, the ability to gather accurate and actionable data is important for businesses striving to stay ahead of the competition.
Today, advanced analytics helping to understand customer behavior and track the effectiveness of marketing campaigns have become the key to making informed decisions and driving growth.
Realtime reports are often overlooked in analytics but can be useful when it comes to making quick decisions and staying ahead of everyone.
Google Analytics 4 allows businesses to monitor user behavior on their website in real-time and gain valuable insights into their website’s performance.
UTM parameters are essential for tracking website traffic sources in Google Analytics 4.
You’ve now successfully created UTM parameters for your incoming links, but don’t know how to see them in your GA4 account.
There are numerous tutorials on creating UTM parameters, but only a few show how to find UTM codes in GA4.
To understand the best way to analyze your UTMs in GA4, you must know how to look at data inside your GA4 account.
Since its inception, Google Analytics 4 has improved a lot, with new updates and features every now and then. However, there are still some issues that can become quite a nuisance.
‘Unassigned’ traffic is one of those issues. It can quickly become a nightmare if a major chunk of your traffic is ‘unassigned.’
Are you experiencing some issues with your GA4 data?
Despite the many advantages of Google Analytics 4, some of its limitations can noticeably impact your business data. What can you do when faced with several issues but don’t have access to the source code or the Google Tag Manager account?
What are custom events in Google Analytics 4? GA4 Custom events are personalized events with unique names and parameters. They allow tracking user actions that are not automatically collected by Analytics and don’t belong to recommended events. Google Analytics 4 provides four categories of events that can be tracked: Tracking custom events in Google Analytics …
In this guide, we will walk you through how to migrate Looker Studio dashboards using UA data to new dashboards with GA4 data.
From planning and understanding the differences between the two data structures to preparing and validating the data, this guide has got you covered!
Whether you’re a digital marketer, analyst, or business owner, exporting Google Analytics 4 data to Google Sheets can help you gain valuable insights and make data-driven decisions.
As everyone is resetting their tracking setup with GA4’s introduction, many new people are entering the industry and trying to learn about GA4, one of the most popular tools for measuring web and app performance.
Have you heard about the new Google Analytics 4 Shopify connector?
Previously, you could connect Google Analytics to your Shopify store by providing your Universal Analytics tracking ID. However, this native integration did not apply to Google Analytics 4 properties until recently.
Many websites have adopted the Single-Page Application structure to provide a responsive and smooth user experience and more will join their ranks in the future.
But this can make tracking a bit more complex compared to traditional websites. Now that the date of Universal Analytics’s retirement draws closer, it’s even more important to figure out how to track single-page applications (SPAs).
Want to set up ThriveCart tracking?
ThriveCart is a shopping cart service that allows you to sell digital and physical products. It is the leading content and funnel builder that enables businesses to boost revenue with high-converting cart pages.
Whether you’ve been using web analytics tools for a long time with Universal Analytics (UA) or are just recently starting in the online world, you need some analytics tool to analyze your website’s performance.
Google’s tools are one of the most frequently used because of the wide availability of their free versions. Google Analytics 4 is Google’s latest addition to its analytical tools.
Do you want to start measuring user activity with GA4 events?
There are several event types available in Google Analytics 4. Two types are collected automatically, while the other two require additional implementations to see them in your reports.
Google Analytics 4 audiences are users who visit your website or your app and that you group based on almost any behavior that matters to you. They’re used to better understand a specific group of users or market to them.
Audiences can vary from a broad category such as all your purchasers to a much more specific and complex one, e.g. purchasers from Atlanta who bought green t-shirts within the last 7 days.
Google Ads and Google Analytics 4 are two of the most powerful and common tools used by digital marketers around the world.
Now, if you combine them, you can get rich insights and understand the performance of your marketing efforts even better.
With so many different marketing channels and activities in today’s digital world, it’s very important to know which channel brings you conversions.
This is where attribution helps by giving credit to the appropriate channels so you don’t burn your money and time on sources that aren’t performing well.
This guide is intended to help you understand and make the best out of backlinks analytics.
You will know how to find backlinks in GA4 so that you can unleash opportunities such as improving your ranking on search engines, building partnerships, protecting your website, and getting more conversions.
Ever wondered why there are sudden spikes or dips in your data?
When working with data, you know that it’s always changing and unlikely to follow a consistent pattern throughout your observation period. However, looking at the overall picture, you’ll see either an overall trend or an average value.
Changes in GA4 also include changes in how core metrics like sessions are redefined. It’s important to understand how sessions work in GA4 so that we don’t give it too much or too less weight. This is even more essential because UA sessions have been one of the most important metrics to measure site traffic …
Nowadays there’s no shortage of different analytical tools ranging from free to paid, in-app analytics, pretty dashboards, and whatnot.
Today, we will be focusing on Meta Pixel vs Google Analytics 4.
Would you like to see information from your eCommerce store in your GA4 reports?
You are running your eCommerce store and everything seems to be working well. You would like to know how users are interacting with your products or services, but have no idea how to do it or where to start.
Are your GA4 event parameters missing from your reports and the DebugView?
In Google Analytics 4, parameters are additional pieces of data that add context to your event. Some parameters, such as page_title, are sent automatically, whereas custom parameters should be set up manually.
If you’re interested in the broader picture of your Facebook ads performance and want to know what’s going on in the heads of users who navigate your site after clicking it, then tracking them in GA4 is the right way to go.
Tracking Facebook ads in Google Analytics 4 involves using a URL builder to define the parameters based on your ad campaign. After adding the new link to your ad, GA4 will report the data.
Do you want to change the information presented in your standard GA4 reports?
Standard reports in GA4 give us a lot of great insights into our users’ behavior and the general course of our tracking efforts. If you’re a previous Universal Analytics user migrating to GA4, you’ll notice how flexible the reporting interface can be.
Google Analytics 4’s Explore section is its brainchild in many ways as it gives you great flexibility to create and analyze the data compared to UA, and its visualizations make for easy understanding.
This can also mean a bit of a steep learning curve and navigating through different types of reports as well as moving parts to get your reporting machine going.
While the superstar traffic acquisition report can provide useful insights into your traffic sources, it does not provide information on the specific reasons or motivations behind a user’s journey to your website.
However, knowing which keywords they used to get there will give you a better idea of why.
As a website owner, having information on the origin of your traffic sources helps to better understand your audience and make decisions about where to allocate your resources.
Google Analytics 4 is great to do that, but on the journey to your site, things can happen. Pieces of data can be added or lost, resulting in fuzzy reporting.
Want to make sure your Google Analytics 4 setup is done properly?
So you’ve just migrated from Universal Analytics or you’re a new Google Analytics user that has just created a new GA4 property. You’re seeing data flowing into your account and can see the events you want to measure in your reports, so you think that you’re all set.
Google Analytics provides a lot of valuable information that SEO professionals can use to gauge the effectiveness of their SEO performance and identify potential problems such as site speed or find conversion opportunities from landing pages that rank well and convert.
Some of GA4’s reports are a must-have in any SEO beginner’s and specialist’s toolbox.
If you’re in digital marketing then you must be using Google Analytics one way or another, and understandably so, because data is at the center of understanding what your website visitors are doing.
But interpreting data without context is like looking at your favorite team’s scoreboard without knowing who they are playing against. You can’t analyze their performance.
Did you know that you can finally see the conversion rate in Google Analytics 4?
When GA4 was released, users were puzzled upon seeing that the conversion rate was missing from the list of available metrics. Thankfully, the conversion rate in GA4 can now be viewed in both standard and exploration reports.
We all know that running marketing campaigns is not an easy task. But it gets even more difficult if we are not able to measure their performance.
This becomes quite a problem with so many different platforms, campaigns, ad types, and creatives.
So less than 9 months left until the sunset of Universal Analytics? Well, this sounds a bit scary. We definitely need a guiding beacon in the field in these challenging times. Since GA4 is a relatively new tool (yeah, it is not an upgrade, yet a completely new tool), we ended up in the same boat – …
As a result of its Enhanced Measurement features, tracking file downloads has never been easier than it is now with GA4.
How to track PDF downloads in Google Analytics 4 is achieved by simply enabling the File downloads option in Enhanced measurement. This is the most efficient way to do it and it requires only a few clicks.
Want to learn how to track form submissions in Google Analytics?
Automatic form tracking is now available in Google Analytics 4! On September 29, 2022, it was announced that form interactions have been included as an enhanced measurement option.
Knowing the most popular pages through which visitors enter your website, means being able to improve and facilitate the beginning of their journey or the marketing paths you’ve designed to take them through. Entrances can help achieve exactly that.
Although their usefulness as a metric is sometimes debated, they typically play an important role in optimization by improving the first impression visitors have of your site and the pages where they enter your funnels, which ultimately leads to more conversions.
Understanding the new features in GA4 will help you to make the most out of them.
Today, we’ll talk about GA4 default channel groupings.
Default channel groupings are not exclusive to GA4. They’ve been around for a long time and are used in UA all the time, albeit being limited in numbers and flexible in configuration.
Universal Analytics and Google Analytics 4 have many differences and there’s a lot of content about them on the internet as time is moving closer to the end of the UA era. The first noticeable difference is how the accounts are set up differently in GA4 compared to UA.
UA accounts are all about having different properties, and within those properties having multiple views. On the other hand, GA4 retains properties but adds data streams that look and work differently to views.
Button click tracking is probably one of the most requested features to implement. Luckily, GA4 and Google Tag Manager have made this possible. GA4 tracks button clicks automatically using Enhanced measurement. Great for basic needs, this feature is however limited to outbound clicks and file downloads. The alternative and recommendation is to use Google Tag …
Fast-track your Digital Marketing journey, the data-driven way.
