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Google Analytics 4 Audience Builder

March 28, 2024December 6, 2023 by Julian Juenemann

Welcome to the new era of audience insights with Google Analytics 4 (GA4)! Let’s dive into what this means for you and how Google Analytics 4 audience builder is set to redefine your audience engagement strategies. Let’s dive in! What is GA4 Audience Builder? GA4 Audience Builder is a groundbreaking tool within the Google Ads …

MeasureSummit 2023 – The First Virtual Analytics Event

January 4, 2024August 25, 2023 by Julian Juenemann

This year on October 11th MeasureSummit is back stronger than ever! Last year’s MeasureSummit featured some of the biggest names in the industry and had fantastic giveaways. MeasureSummit 2023 will be no exception! Over 11k analytics enthusiasts attended this event and this year we’re expecting even more. In this post, we’ll recall last year’s event …

How to Use ChatGPT in Digital Marketing

December 22, 2023April 12, 2023 by Aleksa Filipovic

How to Use ChatGPT for Digital Marketing

You’re probably aware of the AI influence in the online world, but have you ever thought about using it in digital marketing? ChatGPT is a classic example of how the use of AI can help you increase efficiency, especially in digital marketing. What can you use it for? How do you use it effectively? Can …

How to Link Google Ads to Google Analytics 4

March 25, 2024March 15, 2023 by Usman Qureshi

Google Ads and Google Analytics 4 are two of the most powerful and common tools used by digital marketers around the world.

Now, if you combine them, you can get rich insights and understand the performance of your marketing efforts even better.

5 Tips for Optimizing Google Shopping Campaigns

April 21, 2024January 13, 2023 by Julian Juenemann

Want to learn how to optimize Google shopping campaigns?

If you’re a retailer, utilizing Google shopping campaigns is a great way to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads.

Thinkific Conversion Tracking in Google Ads

May 18, 2023December 7, 2022 by Sofiia Wycisk

Are you not sure how you can track your course bookings? You have multiple courses with different prices and don’t know how to track them dynamically, right? No worries, we will go through the whole setup in detail.

You offer your courses and use the Thinkific online platform to manage your content and grow your business. However, you would love to go a step further and track your bookings as conversions, so that you can optimize your Google Ads campaigns.

Offline Conversion Tracking: Enhanced Conversions for Leads

July 8, 2024November 11, 2022 by Sofiia Wycisk

Looking for a way to track offline conversions?

Ads can be an effective tool for increasing sales. However, there are cases where an ad doesn’t directly lead to an online sale as conversions can also happen offline.

How to Set Up Google Display Ads – Complete Guide

June 29, 2023October 28, 2022 by Julian Juenemann

Looking for ways to get more conversions for your website?

The first hurdle to getting a conversion is for users to be aware of what you’re offering. This role for advertising oftentimes can become a means to obtain prospects and visitors to your website.

How to Improve Quality Score in Google Ads

January 3, 2024October 21, 2022 by Julian Juenemann

Did you know that Google rates your ads?

Google Ads calls out your rating quality score. It is a diagnostic tool used to determine how ads for certain keywords affect the user experience. Using it allows you to identify what parts of your campaign to improve.

How to Setup a Google Ads Search Campaign (and avoid fatal mistakes)

June 29, 2023September 30, 2022 by Julian Juenemann

If you feel that you are wasting money with Google Ads, you can get more effective results by setting up a Google Ads Search Campaign the right way!

There are some common mistakes that marketers usually make while setting up their search campaigns in Google Ads.

LatePoint Booking Conversion Tracking in Google Ads

June 29, 2023June 8, 2022 by Sofiia Wycisk

Feeling stuck with your booking tracking? No idea where to grab these dynamic values for your conversion? Let’s dive into your tracking case together.

You run your WordPress webpage and use the LatePoint plugin to manage your appointments. However, you would love to go further and track bookings as conversions together with the prices.

How to Set Up Google Ads Enhanced Conversions with GTM

July 12, 2024May 24, 2022 by Sofiia Wycisk

Do you want to receive more accurate conversion data and use it for targeted ads?

You can set up Google Ads enhanced conversions with Google Tag Manager using a conversion tag. This will help you to optimize the conversion tracking of your campaigns.

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