Google Tag Manager Essentials Training

The most comprehensive Google Tag Manager course on the market taking you from beginner to!

What you'll learn

  • How to use GTM Effectively
  • What Tags, Triggers, Variables are and how they interconnect
  • Conversion & Remarketing Tracking in Google Ads
  • How the dataLayer can be utilized 
  • Confidence to troubleshoot independently
  • How to do real-life implementations (challenges)


  • Lifetime Access
  • 6+ Hours of Exclusive Lessons
  • Bonus Tools & Templates
  • Ongoing Support for your Questions


So by now you’ve probably heard of Google Tag Manager, the tool that is revolutionizing the way marketers and developers implement tracking & collect data from their websites.

You’ve made an account and tried it out, but it might not be as intuitive as you expected. That’s because Google Tag Manager looks simple to use..but it's certainly not that simple to master.

That's why we made one of the most in-depth courses on GTM out there. We will take you beyond the beginner stages of Tag Manager and build a solid foundation to use the tool with confidence.

The course features 6+ hours of in depth screen-share tutorials, bonus tools & most importantly practical challenges where you complete tasks directly alongside the course instructor (Julian).

This is the course for you if you are a marketer and you want to become independent from technical roadblocks & stop relying on developers to be able to measure your own data.

Want to get a handle on the dataLayer, Triggers and Variables? What if you could finally trust your data and make a plan on what to do next What if your successful tracking deployments left your clients or company in awe of your tracking ability? 

Take the first step today in going from beginner to advanced tracking implementer with the GTM Essentials Training.

Course Content

Module 1: Get the Basics Down

Module 2: GTM Deep Dive

Module 3: Tag Deployment in Detail

Module 4: Advanced GTM Mastery


What Others are Saying

"The Google Tag Manager Essentials course is the best and fastest resource I've found to gain hands-on experience with some complex topics.

These include some real-world exposure to the dataLayer, plus a variety of complex variables and custom tags. 

I recommend this course for anyone needing to have GTM skills that go beyond pasting media tags into templates."

Teresa Foreman

Zag Interactive,

"This course allowed me to really progress and get experience using GTM and Google Analytics.

I understood few important concepts which motivated me to invest more time to deepen my technical-analytics knowledge.

The course is balanced, practical challenges are well thought out, so they made me think about what I'm doing rather than allow me to simply follow a video again to get a task completed."

Marcin Yanik

Credit Suisse,

"There is A LOT of great information in this course, and it definitely took me the full four weeks to process everything.

I thought this course was great! I was already GA-certified, but I had done very little with GTM. Now I feel I could tackle just about an implementation.

It's well worth taking if you really want to become knowledgeable about GTM - installation, debugging, proper use, best practices, etc. Great great stuff. Thanks Julian!"

Fred Pike

Northwoods Web Solutions,

"I consider this course the best investment I have had in a long time.

It saved me a lot of money and time that I previously spent figuring out how to set up tracking based on individual client goals.  

I can highly recommend this course to every online marketer that works with clients or entrepreneurs that run their own business.

Before this course, I took 4 different GTM courses from other instructors, but none of them compare to the premium content you will find here and Julian's talent to transfer his knowledge and train you with ease."

Kristina Culi

Independent Freelancer

Frequently Asked Questions

Is the course interactive?

How is this course taught?

How much time do I need to complete the course?

Can I ask questions during the course?

Will you help me with my tracking (outside of the course)?

Can I download the videos?

Is this the same content you have on YouTube?

I'm not a Developer, can I still take your course?

I am a Developer, can I still take your course?

Ready to start learning?