Google Tag Manager for Beginners Free Course

A free course on how to get started with GTM the right way

Heard of Google Tag Manager before but

👉Never really got round to learning it properly?👈

👉Struggle with tracking & analytics in general?👈

👉Tried GTM but never really got the hang of it?👈

👉Not sure if this tool is for you?👈

👌If so, you are in the right place!👌

This Google Tag Manager beginners course was designed to teach it to you from the ground up.

What will you learn?

Summary

Introduction

We have created this beginner course in which Julian will introduce you to GTM and will help you to get started with your first tag deployments, tracking setup, and more.

How to Install GTM in Your Website

In lesson 2 of our Google Tag Manager beginner series, Julian will show you how to correctly install it while giving us some extra tips about GTM. 

Google Tag Manager is an efficient tool that can help you add and manage code snippets on your website. 

You can place the GTM code once on all pages of your website and then simply use the GTM interface to add and update tracking codes without editing the source code.

How to Install Your First Tag With GTM

After going through the basics of Google Tag Manager and installing it on our website, it is time to set up our first tag. 

To do it, we will use GA4 together with GTM, which will allow us to start collecting important information about our customer’s interactions with our business.

How to Track Button Clicks With GTM

GTM is one of the easiest ways to track user actions. It’s simple to set up, and you can simply manage all your tags without editing the code. It also allows you to test and troubleshoot your tracking. 

GTM as a tag management system can be really powerful when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. 

You can then use that information to populate variables and set up triggers in your tag configurations so that you can start tracking your Google Ads campaigns performance in a more efficient way.

How to Conversion Tracking With GTM

GTM is one of the easiest ways to track user actions. It’s simple to set up, and you can simply manage all your tags without editing the code. It also allows you to test and troubleshoot your tracking. 

GTM as a tag management system can be really powerful when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. 

You can then use that information to populate variables and set up triggers in your tag configurations so that you can start tracking your Google Ads campaigns performance in a more efficient way.

How to Learn GTM in 2023

For the end of our Google Tag Manager for Beginners Series, we recap everything that we discussed. We also share with you our favorite resources that will guide you throughout your future GTM journey.

 Don’t miss out on this opportunity to take your marketing efforts to the next level!

Looks great, but looking for more than a "free course"?

Hi there, I'm Julian.

MeasureMasters is powered by Julian Juenemann and his small team at MeasureSchool. He learned the ropes of Digital Marketing in different startups he co-founded and quickly became fascinated with how data-driven this world could be.

After launching his consultancy, JJAnalytics in 2013, he began helping other businesses adopt the data-driven way of Digital Marketing.

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 100,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods.

In his spare time, Julian enjoys playing the guitar, watching YouTube, and hacking around in JavaScript.

FAQ

This is a beginner-level course. But it does touch on a few intermediate topics, like event tracking.

Unfortunately not. To get access to a demo shop, please check out this post or join our paid membership to gain access.

They are entirely different. This is a single beginner level course. 

MeasureMasters is a membership with 20+ courses, a community, regular live events & more.

Not in this course. There is a follow up course, after you complete this course, that covers the Data Layer.

No, this course was designed to teach GTM from scratch.

Get the Free GTM for Beginner Course

You are moments away from getting started with this powerful tag management tool.