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Lookup Table Variable in Google Tag Manager – Fully Explained

Today I present to you the Lookup Table Variable in Google Tag Manager – a very useful Variable with which you can essentially perform If – then operations. In Google Tag Manager, this can help you to rewrite Values of Variables with ease or perform more sophisticated operations to fill your Variable.

There are many different Use Cases for the Lookup Table. Check out these additional resources:

helpful Links:

http://www.simoahava.com/analytics/google-tag-manager-lookup-table-macro/
http://www.lunametrics.com/blog/2014/06/11/campaign-tracking-dynamic-source/
http://www.lunametrics.com/blog/2014/11/20/gtm-lookup-table-upload/

Slides: http://www.slideshare.net/jaybjay1/google-tag-manager-variable-lookup-table-explained-gtm-training-video
Course: https://measureschool.com/youtube
more Resources: https://measureschool.com

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

Julian Juenemann
About the author: Julian Juenemann

Julian started and grew venture-backed startups with his unique 'data first' approach to Online Marketing. He then founded MeasureSchool.com to help marketers, like him, the data-driven way of digital marketing.

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