Phone Number Tracking can be done with Google Tag Manager by firing an Event to Google Analytics every time someone clicks the phone number text on the site, which then opens up the phone app notification.
In this video, we are going to use GTM’s Auto-Event Tracking capabilities to build a Click Trigger, which transfers our data to Google Analytics.
More Click Tracking with GTM: https://www.youtube.com/watch?v=r87A-Ql2czg
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In this video, I’m going to show you how you can detect a click on a phone number with the help of Google Tag Manager and send this on to Google Analytics, Google Ads, or Facebook Ads. All and more, coming up.
We don’t need this part. And this part, it looks good. Let’s attach our trigger again and save this all refresh our preview in debug mode. And we can actually try this out and this new test event mode. So let’s open our website and this new test event mode. Google Tag Manager opens and we click on the phone number. And now we see our Facebook ads fires as well. And our facebook pixel in our test mode event, we see a recent activity on our contact event that just find it. So this also seems to be working just fine. Now you can add your heart’s content, install more tools that would actually get us information about the phone number click if it’s necessary. I just wanted to show the biggest ones here. And in the end, if you are happy with your implementation, don’t forget, you need to actually submit this as a version. So it goes live to your users. Because right now, we have just implemented this on our browser. And it’s not yet live, gives this all a name and then you may publish this to all your users, and it goes live. So this is how you can install phone number tracking with the help of Google Tag Manager.
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