Variables make GTM awesome. So let me start explaining them better. Today I present to you the Lookup Table – a very useful Variable with which you can essentially perform If – then operations. In Google Tag Manager, this can help you to rewrite Values of Variables with ease or perform more sophisticated operations to fill your Variable.
There are many different Use Cases for the Lookup Table. Check out these additional resources:
more Resources: https://measureschool.com
RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books
GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear