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Google Tag Manager eCommerce Tracking installation explained

Google Tag Manager has a lot of advantages for eCommerce stores. Once you’ve decided to switch you probably also need to move your existing Google Analytics installation over to GTM. The trickier part is the ecommerce Tracking functionality with Google Analytics. You can’t just migrate over to GTM and expect your old installation to work. You need to install the right dataLayer and transfer the right Variables to make your Tracking installation work.

In this video, I’ll show you how to install eCommerce Tracking with Google Tag Manager correctly. I’ll take you through the underlying concepts and what you need to prepare before you can have the data coming in accurately. We won’t cover the enhanced Ecommerce Tracking installation, just the traditional one.

helpful Links:

https://support.google.com/tagmanager/answer/3002596?hl=en
http://www.simoahava.com/analytics/ecommerce-tips-google-tag-manager/

A Guide To E-Commerce Conversion Tracking Using Google Tag Manager

Slides: https://www.slideshare.net/secret/4OADvXzyutG6nB
Course: https://measureschool.com/youtube
more Resources: https://measureschool.com

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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ice9web
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Thank you so much for all these tutorials… I really learned a lot… even though I myself is a Google Analytics Certified also a GTM certified … still I learned so much in your tutorials (^_^) thank you.

Julian
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thanks for the kind words

ice9web
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Thank you so much for all these tutorials… I really learned a lot… even though I myself is a Google Analytics Certified also a GTM certified … still I learned so much in your tutorials (^_^) thank you.

Julian
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thanks for the kind words