Ever wanted to take the information from a Form field and transfer it to your Marketing tool? With Google Tag Manager this is possible!
Thanks to the Auto Event Form Trigger and a dataLayer Variable.
See how I connect both in Google Tag Manager to pull the values of a given form field and transfer it to an Google Analytics Event Tag.
more Resources: https://measureschool.com
RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books
GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear