Ask me Anything w/ Julian

TIMESTAMPS:
00:00 – Intro & welcome
07:35 – 48 Hour Pass & MeasureMasters overview
18:23 – Can you analyse complete visitor journey in Google Analytics?
22:45 – Can you make video on SEO for site built on JavaScript?
24:20 – How can you append GA click ID to another domain where the conversion takes place?
26:15 – Can I use the 48 Hour MeasurePass later on after I purchase it?
27:35 – Can I pause the 48 Hour MeasurePass?
28:20 – Can I access the content that is on MeasureMasters after the Pass expires?
28:45 – For the 48 Hour MeasurePass, will I have direct access to Julian?
29:08 – Can I buy this 48 Hour MeasurePass later?
29:33 – How do we use the client id of one site on another property?
32:57 – What are the main KPIs you’ve noticed for B2B and B2C?
34:16 – Is there a way to track button clicks on one specific page?
36:15 – Can I separate site search for 2 search boxes?
38:15 – Do you recommend Smart Goals in Google Analytics?
40:32 – Should you use gtag and Tag Manager at the same time?
41:26 – Should I use Commerce Tracking form setup?
43:42 – What happens if someone shares a link with UTM parameters?
47:08 – Can I edit meta tag data code using GTM?
50:30 – How did you get started in digital marketing?
54:18 – Do you play guitar?
55:18 – How was DMSS Digital Marketing conference?
58:00 – Can you create a UTM that dynamically fills in the source of traffic?
1:00:49 – What you you think of Google Big Query?
1:03:36 – Do you have videos on Custom JS Variables?
1:04:50 – How to best use GTM templates?
1:07:04 – What do you think about the future of backlinks?

Global Site Tag (gtag.js) – What you need to know

Google recently switched a lot of tracking codes over to gtag.js – The Global site Tag. While other tags still stay in tact there are a few new changes that this tracking code brought with it. Today we want to dicuss what the gtag exactly is, when you should or shouldn’t use it and if Google Tag Manager is still important.

What is gtag.js?
What are the advantages of gtag?
What are the disadvantages of gtag?
When should you use gtag?
Should you migrate to gtag?
What about Google Tag Manager?

#GlobalSiteTag
#gtag
#Tracking

? Links mentioned in the video:
https://juliencoquet.com/en/2017/09/11/switch-google-analytics-global-site-tag/
https://developers.google.com/analytics/devguides/collection/gtagjs/

? Learn more from Measureschool: https://measureschool.com/products

?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

? Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

? Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

? FOLLOW US
Facebook: http://www.facebook.com/measureschool
Twitter: http://www.twitter.com/measureschool

? Element Visibility Trigger in Google Tag Manager

How can you track elements that appear in your screen? With this new trigger we can detect how much of a Element was visible and for how long. We can also detect changes in the DOM which was previously only available in Custom Listeners. Very cool… let’s try it out.

#ElementVisibility
#GoogleTagManager
#Trigger

? Links mentioned in the video:
Google Help: https://support.google.com/tagmanager/answer/6106961#element_visibility

? Learn more from Measureschool: https://measureschool.com/products

?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

? Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

? Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

? FOLLOW US
Facebook: http://www.facebook.com/measureschool
Twitter: http://www.twitter.com/measureschool

? First-Look: Google Tag Manager Scroll Depth Trigger

Google Tag Manager has just released a Scroll Depth Trigger to detect whether the user scroll down a page. This new trigger is build in and doesn’t require any kind of custom integration of JavaScript code. It’s a great addition to GTMs Auto-Event Tracking capabilities and today we want to take a look at how to use it.

#ScrollDepth
#GoogleTagManager
#Trigger

? Links mentioned in the video:
Google Help: https://support.google.com/tagmanager/answer/6106961#scroll

? Learn more from Measureschool: https://measureschool.com/products

?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

? Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

? Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

? FOLLOW US
Facebook: http://www.facebook.com/measureschool
Twitter: http://www.twitter.com/measureschool

? Data Studio Course: Summary und Live Q&A | Lesson 4

We have build a Dashboard. Let’s summaries our approach, see some more resources about data visualization and answer your questions Live.

Watch the full Course: https://www.youtube.com/watch?v=wVsSXFhjyUc&list=PLgr_8Hk8l4ZHchZpGaCBD6EA8kWrBEhYf&index=1

Q&A Section:
19:32 How to change the default Week day start?
21:40 Alternative to Supermetrics?
27: 40 One Report different sources?
28:57 Report Drop Down menu for sources?
30:29 Best way to compare 2 date ranges?
31:49 Best report for overall performance?
34:34 Connect DataStudio and Google Optimize?
37:35 Supermetrics is it an Agency license?
39:49 What data is available in Supermetrics?

? Links mentioned in the video:
Supermetrics: http://supermetrics.com/?aff=1014
Data Vizualisation Books: https://kit.com/Measureschool/data-visualization-books
Ben Collin’s Course: https://benlcollins-data-school.teachable.com/?affcode=69396_b3spab2w
David’s course: https://learn.codingisforlosers.com/data-studio-the-lazy-way?coupon=MEASURE
Data Studio Gallery: https://datastudiogallery.appspot.com/
Tableau Gallery: https://public.tableau.com/en-us/s/gallery
YouTube Channel: DataSaurus Rex https://www.youtube.com/user/datasaurusrex
Stay up to date with Data Studio Changes: https://support.google.com/datastudio/answer/6311467
Lea Picas Present Beyond Measure Podcast: http://www.leapica.com/podcast/
Facebook Ads Manager for Excel: https://www.facebook.com/business/m/facebook-ads-manager-for-excel

#LiveQandA
#GoogleDataStudio
#DataVizualisation

? Learn more from Measureschool: https://measureschool.com/products

?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

? Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books

? Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear

? FOLLOW US
Facebook: http://www.facebook.com/measureschool
Twitter: http://www.twitter.com/measureschool