Google Analytics E-Commerce functionality is great for tracking sales in an E-Commerce store and Goals are nice if you have a Thank You Page after your Form Submit, but what about conversions that don’t happen on your website itself? This is where having a system for offline conversion tracking may be useful.
Spreadsheet software like Excel or Google Sheets are still a very widely used toolset for analyzing data. Sheets has some built-in Quick analysis features that can help you to get a overview on your data and very fast get to insights.
Links mentioned in the video:
GA Demo account: https://support.google.com/analytics/answer/6367342?hl=en
Learn more from Measureschool: https://measureschool.com/products
Looking to kick-start your data journey? Hire us: https://measureschool.com/services/
Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books
Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear
Our tracking stack:
Google Analytics: https://analytics.google.com/analytics/web/
Google Tag Manager: https://tagmanager.google.com/