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Funnel Tracking with Google Analytics (Enhanced Ecommerce Feature)

Tracking Funnels With Google Analytics Enhanced Ecommerce Tracking

https://measureschool.com/eefunneltracking

In this video, we will show you how to build you own customised funnel using built-in Google Analytics features(enhanced Ecommerce tracking) and Google Tag Manager – even if you don’t have an Ecommerce website. This will help you get super actionable insights and segments to help you in your marketing. So lets jump in!

— https://developers.google.com/tag-manager/enhanced-ecommerce#promo
— https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce#action-types
— http://www.lunametrics.com/blog/2014/09/18/faq-enhanced-ecommerce/

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Free Email course: https://measureschool.com/emailcourse
Free Resource Library: https://measureschool.com/resources
More Measure Courses: https://measureschool.com/products

Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

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RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

– [Voiceover] In this video, I’m going to show you how you can build your own customized funnel into Google Analytics with the help of the Enhanced Ecommerce Tracking Functionality of Google Analytics and Google Tag Manager, and I’ll show you how to do all this, although you don’t have Google Analytics running on an ecommerce website. All and more coming up. So, let’s dive in. Hi there and welcome to another video of measureschool.com, where we teach you the data-driven way of digital marketing. My name is Julian, and in this video, I’m going to show you how you can build such a funnel into Google Analytics with the help of the Enhanced Ecommerce Tracking feature, although you don’t have Google Analytics running on an ecommerce website. So, most people think of visualizations of a funnel as the goal funnela that you can define in your Google Analytics and see how many people gone through each step. I don’t have one set up right here, but normally, you could define them within your goal settings, and define each funnel step that you want to register in your Google Analytics and see it in this Funnel Visualization Report. Unfortunately, funnels only work with page views. So, you would need to have very distinct pages to lead your user through, and at the same time, they’re not very flexible when it comes to the analysis of these funnels. So, for example, you can’t really segment them to draw further insights out of the different users that go through this tunnel, but not long ago, Google Analytics introduced the enhanced functionality of the Ecommerce Tracking that gives you a lot of different reports that are new to Google Analytics if you are running an ecommerce website. Now, really what this does is just put some labels on very specific ecommerce functionality, such as product and to check out or purchases. So, we want to bend the rules a little bit and build such a funnel visualization for our purposes as well, even though we don’t run an ecommerce website, and have the benefit of seeing how many people went through this funnel but also being able to build a segment of the people who dropped out and being able to use our custom segments in this view as well. In order to show you all this, I’ve made up a little example. So, we have here an offer page, which will be our first page that the user will see, and this represents our first funnel step. Then the second funnel step would be the click of this button, and the third funnel step would be the fill out of this form and also submitting this form. So, we’ll get a accurate representation of how many people have viewed an offer how many click that button and how many people submitted our form. So, let’s set this up with the help of Google Tag Manager. In our Google Tag Manager account, we have a normal pageview tag, and now we want to first of all send these interactions over to Google Analytics. So, the first thing that we wanna track is has somebody viewed this offer, and we will do this all through Event Tracking. So, let’s send over an Event when somebody viewed this page. Let’s go into Google Tag Manager, build a new tag, which will represent our GA tag for our Enhanced Ecommerce Tracking Funnel, and this will be the Step Number One, which will fire on the offer viewed. We’ll choose Google Analytics, choose Universal Analytics, and we already have our tracking ID saved in a variable, which is Google Analytics ID. Now we can go as a check tab, choose Event, and we can freely choose our Category Action Label. In our case, I will send in Enhanced Ecommerce Tracking Funnel Events. This will be our Step Number One, which will happen on the page view of the offer. Now, I will set this Non Interaction hit to True because it will fire upon our page view, and we don’t want it to affect our bounce rate. So, let’s set this to True, and click on Continue. As the trigger, we will simply make up a new trigger, which will be our Offer Viewed, which will fire on the Page View and only on some page views, where the page path equals offer. Let’s create this trigger, create this tag, and try this all out. Let’s go into our preview inmode, go to our page, reload our page, and we see upon our page view that our offer event has fired and we should also be able to see that in our real time reporting under Events, and be sure to click the Events Last 30 Minutes, which will show all the events that have come in. We have here our EE Funnel Step Number One. So, this works as expected. Now the next step that we wanna track is actually to click on this button. I have already prepared a trigger for this. Now, if you wanna know how I prepared this trigger, then go back to our button, click Tracking Video. That will explain how to set this up. We’ll just proceed and connect this trigger to our tag, which will be a modified tag of our first tag here. We’ll copy this and set this up to number two, which will be our Button Clicked, and that change our Event Values around. This will be Step Number Two, and this will be the Apply Now button. In Non Interaction, hit can now be set to False, because this is actually a hit that would affect the bounce rate, and we can go with continue and choose the right trigger, which we already have prepared as the Apply Now button. Let’s create this, try out this step as well. We have a problem here. The variable click ID is not defined, should have caused me to always enable before we build our event triggers. So, we’ll do this and I’ll also do this for the form. Now we should be able to refresh. Yes, and let’s go back, reload our page, and I click on this Apply button with the command key pressed so it opens up in a new tab. We see our fifth event is the gtm.linkClick which fired our funnel step number two, and we should also be able to see that in our Active User Event Report of the real time reporting. Here we go. Step Number Two successfully fired. Now, all we need to do is track the third step, which is this form submission, and again, I have a trigger already prepared for this in our Google Tag Manager account. If you want to know how to set this up, please follow Event Tracking video. All we need to do now is go into our tags and connect it up to a tag. So, let’s copy one of these events again, rename them and change the action step to number three. So happen under Form Submit, and create this tag. Whoops, I forgot to change the actual trigger, which we still needed to do. So, let’s try that. That should do it. Refresh, now we’ll go back to our Contact Us page and fill out the form with some test data and click the Send button, and I will click the Escape key right afterwards so our browser doesn’t forward us on. Here we go. We have our 5th form submit with our Funnel Step Number three that gets in over to Google Analytics. Let’s check that out. You see here our third funnel step that was registered. So, now we have all the interaction at least gathered within Google Analytics and we could already figure out a funnel with all the data that we have in the event report now, but what would be the step to actually go from the raw event data to a checkout behavior report that we could actually use. Well first of all, we need to prepare our Google Analytics account. So, in the Admin section, you can go to your Ecommerce settings and although you don’t have an ecommerce site like we have there, you can go ahead and build your funnel steps. All you need to do is Enable Ecommerce Tracking, Enable Enhanced Ecommerce Tracking and then add your funnel steps right there. These are just labels. So, you can name them whatever you want. Just be sure that they are in the right sequence so the first one would be your first funnel step, in our case Offer. The second one would be Apply Now, and funnel step, you wouldn’t enter because this is a special transaction that would be sent over to Google Analytics. So, you don’t need to define the last or the final or the goal funnel step but only the real steps that lead up to the actual conversion. Once you have done that, you can submit everything, and prepare your Google Tag Manager account to send in the right data. All we need to do is install enh

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Regular Expressions with Google Analytics & Google Tag Manager

Regular Expressions with Google Analytics & Google Tag Manager

//measureschool.com/regex

Regular Expressions can help you gain flexibility when searching and matching URLs in Google Tag Manager and Google Analytics. In this video we go through some examples of Regular Expressions and show how you can use them in both to take your analytic skills to the a new feature in Google Analytics and in this video we take a look at some great uses and show you how you can create your own custom calculated metrics that meet your business or client needs.
You are going to learn how to calculate custom metrics, change their metrics name, layout your dashboard, build the visualizations required, build filter and date controls and make it all look pretty.

Learn ReGex for GTM: https://measureschool.com/regular-expressions-google-tag-manager/

The template can be found at https://measureschool.com/facebookdashboard

Previous video: http://bit.ly/2uoa4qA

Links mentioned in the video:

Full Playlist: http://bit.ly/2hkwUx4
Google Data Studio: https://www.google.com/analytics/data-studio/
Google Sheets: https://www.google.com/sheets/about/
Supermetrics: http://bit.ly/2hmxvOR

Today I want to talk with you about the use of ReGex with Google Tag Manager and Google Analytics to gain flexibility when searching and matching URLs in both tools.

We learned the very basics of RegEx and I’ll give you some more resources to deepen your learning. All and more coming up so let’s dive in. Now regular expressions can be used in Google Analytics in several places when building for example filters, goals, or custom segment. And in Google Tag Manager they’re quite handy when defining triggers and filtering down on certain cases. But let’s start at the beginning. What are regular expressions? To put it simple, regular expressions also called RegEx are a way of finding the needle in the haystack. It’s like the command F shortcut in your browser when you’re searching through a bunch of text. Just more powerful. So let me demonstrate. Here in our Google Analytics account we’ll go down to the behavior site and all pages report. And we get a bunch of different pages that were visited on our site. Now if you wanted to search through them we can use this search bar but let’s go with the advanced option and we can put in here anything we want. Let’s say we want to match up our login here. And apply this filter and we’ll only be shown the pages that contain our search phrase in this case. Now we have the different options here of searching for this search phrase, and we click on it and we see contains it but also the matching RegEx option. So let’s try that out. Let’s click apply. And we see we basically get the same results. Well that’s because RegEx in it’s basic form is like the contains option. Unless you use special characters that are defined in the rule set of regular expressions. So for example if I only wanted to match up this login and nothing that is attached to the back of it like here with the query strings, we can actually use the dollar sign to indicate that the matching should stop here. Nothing else should come afterwards. Let’s apply this and we see that now our search result only contains the login with the slash. Let’s go back here for a moment, and I’ll show you another example of regular expressions. Let’s say we want to match two components here, one is the product and one is the login. How would we do that? We can go into the advanced options and choose the matching RegEx and we can input our login and then the O operator within regular expressions is the pipe. Put in a pipe, and put in our second expression, which in our case would be the products. Press enter. And now we get all the different products and logins and all the other variations that contain this expression. Now again if we only wanted to match up these first two variations you would need to put in the dollar sign. So the dollar sign marks the end of our search term and therefore we get the results back as expected. So let’s go with another example here. Let’s go on all pages. And search for all the different websites that have the forward slash Google in them. So we get these results back and I’m actually only interested in these results that have the Google in front of them so we want to make sure that it actually begins with the slash Google in the URL. How would we do that? Well, the same as there is a marking of the end of the string, there’s also marking of the beginning of the string, with the caret. So let’s try this out. And we only get pages where slash Google is actually at the beginning of the page path. So this is how you can easily mark the beginning and the end and also put a or condition inside of your search term. Now there are many other different keywords which if you are interested in learning more you can find out at measureschool.com/regex where we’ll give you more resources on these keywords but also how to dive deeper into regular expressions. I want to quickly show you how you can actually use them in Google Analytics. We already saw one search functionality here but another use case would be in the goals section. If you go into our admin section and then under goals, let’s say we want to match up everybody who visited our login page and count this as a goal. We’ll choose the custom option down here because we don’t want to use any of these templates, and this will be our login page goal. And then we’ll go with destination because this is the page path that we are actually matching this to. And we can choose as our equals too but also regular expressions and you see that there’s no ends with option here so it might be quite handy to use regular expressions in this case. So we can go ahead and put in our login and if you wanted to mark the end of the string. Again we can use the dollar sign. As we have used the regular expression option down here if you go into the funnel all these different funnel steps that we might be configuring would also match up with regular expressions to the page path field. So keep that in mind. It can be very powerful if you want to match up different pages as the path step to display in your funnel visualization. For now we won’t do this. And just verify this goal. And we can see we have a conversion rate on this page of 9.3% which is obviously high because the login page is a pretty popular page on our site. So we have a little bit of a confirmation here that this actually works. If you want to see which pages are matched up, I would urge you to go back into the reporting and go to your all pages report and put in the same regular expression into the search field. Then you can go ahead and save this and it will forthcoming record this as a goal in your Google Analytics. Now what about Google Tag Manager? If you go into Google Tag Manager, I have an example prepared here. We have a Google Analytics page view tracking but also an event that is firing on two different triggers, the flying ninja trigger, and the happy ninja trigger, and this is actually on our demo page, two product pages that we have right here. Now it will fire an event called important products and the triggers when we click into them we see, the triggers just aren’t true when the page URL contains flying ninja and the same when we go into the happy ninja page URL contains happy ninja. You can demonstrate that by clicking on this product and we see that our important product event fires as expected. Now this is all great but it could get very messy when you attach more and more different firing triggers to this event. So how could we do this with regular expressions? Well let’s go into this flying ninja trigger and rewrite that to match up to flying ninja or happy ninja. And under the firing on options, a lot of people think you can just click on the plus sign here and put in the page URL contains happy ninja. But this would actually not work because the whole trigger will turn false because in this scenario the page URL needs to contain flying ninja and happy ninja which is not possible on our side and therefore these, this trigger will fail and our tag will not fire. Please remember if you have multiple filter options these fill a value add between each other with the and function so this and this needs to be true. Now with RegEx we can diffuse the situation by choosing in the options here the matches RegEx and add our happy ninja with the pipe to the end of this search term. Let’s get rid of this and save this trigger. And with this new trigger attached to our tag we don’t need the happy ninja trigger anymore so let’s go into our tag and get rid of that. Save our tag. Of course as always do a little bit of a quality check. Go to our product flying ninja page and we see our important products event fired. Now our other case the happy ninja t-shirt we also see hopefully, yep that the Google Analytics event important products has fired. When we click into the tag and choose the right event first click into the tag. You can see the firing trigger turn true because the page URL matched the option flying ninja and happy ninja. So this is how you can also control whether yo

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Google Analytics Dashboard with Google Sheets (Using the Reporting API)

Google Analytics Dashboard with Google Sheets (Reporting API)

https://measureschool.com/dashboard
Supermetrics – http://supermetrics.com/?aff=1014

Google Analytics Dashboard and custom Reporting functionality are not always flexible enough. That’s why Digital Analyst prefer to export the data out of GA (via the Reporting API) and manipulate the data in other Tools. In this video, we’ll take a look at how you can accomplish all these with Google Sheets and a Plugin called Supermetrics.

Tools mentioned:
Klipfolio – http://klipfolio.com/
Tableau – http://www.tableau.com/
R – https://www.r-project.org/
Google Sheets – https://www.google.com/sheets/about/
Supermetrics – http://supermetrics.com/?aff=1014

GA Reporting API – https://developers.google.com/analytics/devguides/reporting/

Query Explorer – https://ga-dev-tools.appspot.com/query-explorer/

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Free Email course: https://measureschool.com/emailcourse
Free Resource Library: https://measureschool.com/resources
More Measure Courses: https://measureschool.com/products

Hire us: https://measureschool.com/services/

*******
RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

I’m gonna show you how you can take your data to the next level and export it out of Google Analytics into Google spreadsheets to build dashboards, reports, and more. I will show you how to import the data, analyze it, and build a pretty little report and dashboard. This and more coming up in this special edition of Measureschool, so let’s dive in. Have you ever tried to put together a custom report or dashboard in Google Analytics? Yes, the features exist. But sometimes it’s cumbersome to pull all the data together and you can’t always get it to do what you actually want. In my opinion, Google Analytics is a great tool for quick analysis, a bit of research, and data discovery, but building customer reports or building a simple dashboard that you want to give out to clients is just not flexible enough. That’s why digital analysts actually export the data into different tools. When building a dashboard you can for example use the tool, Klipfolio, to display your data in a comprehensive manner. For data visualization and analysis a lot of analysts use tableau and if you really want to crunch data more advanced statisticians or analysts use a language called R which you can also connect directly to your Google Analytics account to pull the data into this environment. But sometimes you don’t want to go into such detail and just go back to the basics using Excel or Google Spreadsheets to view data. So how does it work? Google Analytics has the functionality to export data directly in their views, but it’s quite annoying because you have to go in to certain reports to pull down the data and then copy them over from spreadsheet to spreadsheet in order to pull all the data together. So there’s a better way. The reporting, API. And they actually showcase this on the demo side which you can find under GA dev tools.appspot.com If you go down to the Query explorer you will be able to try out the core reporting API. For that you need to be logged into your Google account in order for this Query explorer to have access to your Google Analytics and the first thing we see here is the view which is equal to whatever you see in your home tab. Here in the company demoshop.com master and the same is modeled here and then you can select your Query parameters. Let’s say we wanted to recreate a very popular report in Google Analytics which is the source medium report. You can do the same in the Query explorer by choosing the start date and the end date which was here yesterday. Then you can select the metrics. Now there are different metrics that you can select here and you can always click on the little info icon here which will take you to the different metrics that are available with different descriptions. And if you go back here and we just choose the sessions we also need to choose a dimension and in our case that would be the source medium dimension that we want to put in. So source medium, and all we do is just run this Query, and we get our results back in a little table here which has been pulled from the reporting API. Now there are different other parameters that you can fill in like segments and filters, but the really cool thing is also that you can define your sampling level and this is actually in the free version of Google Analytics, one way to get a sample of free data from your Google Analytics account via the API. Now you could write the script in Python or PHP to connect to the API and pull your favorite data but again there are better ways of doing this. In Excel some plug-ins like Analytics Canvas or Axon Analytics let you pull the data right into Microsoft’s Excel to analyze there and further manipulate it and put it into the format that you want. But I actually prefer Google sheets for easier reports and dashboards. Why? Well, Google sheets is a free tool, everybody can access it through a link that you share with them. You can annotate it, collaborate with others, and even leave comments on part of the sheet, and of course they are updateable, so if there’s new data available you can easily incorporate it into your existing sheet. So here is an example of a dashboard report that I’ve built for an e-commerce client from scratch with data directly from Google Analytics, and as a template you can download this at measureschool.com/dashboard and customize it to your business needs. And this is all made possible with a Google sheets add on that you can get for free in the extension gallery of Google sheets. It’s called super metrics. And it’s really a cool tool because it allows you to connect your Google sheet to the Google Analytics reporting API and pull the data directly into the cell that you need it to be in. Then from there, you can clean, analyze, and present your data however you want. So let’s go into a little demo here. So let’s say we wanted to get the visitors from last month into our spreadsheet. I usually open up a raw data sheet here that we can use to first pull the data in from Google Analytics, and then import it over, calculate it, and put it into our dashboard. So how would we do that? We would first of all launch our super metrics and I already connected my account correctly to Google Analytics and you can choose the data source, in our case, Google Analytics is already selected, the right view, and then select the dates, to have some default dates here. For example, this month’s to date and then all you need to do is choose your metrics. In our case it’s sessions but we could also take the users just as an example here. In the next option we’ll choose how we want to split the rows and the columns. In our case, the rows don’t need further splitting up because we already have sessions and users. But the columns should be split up by the actual month. Then as extra options, you can choose any segments that you have defined in Google Analytics, so this will be pulled from your Google Analytics account, if you have any special segments that you want to run this, fetch this data from. And we have filters that you can extra define in order to refine your data. Then under options there’s some really interesting options like avoiding data sampling which can be quite a headache when working with the free version of Google Analytics. And super metrics will then pull that data bit by bit which can take a little bit longer. I’ll keep this turned off. And what we can do now is simply get the data into the table. It will insert it into this cell that I have selected. And here we go, we get the sessions and the users for the month of March up to this date. We have sessions and the users. Now we could do any kind of calculation like you’re probably used to it from Excel or Google spreadsheets to get for example, the sessions per user. And if you choose so you can incorporate this number again into our report. Now to connect this all, you can go into the cell that you want to display this on and simply take the formula to connect it to your raw data. This is how you can easily pull data from Google Analytics, into a Google sheet with the help of super metrics. Now the paid version also has the abilities to schedule updates to these reports automatically and send them out via e-mail. So it’s really a great addition if you’re working with multiple Google Analytics accounts and want to send the data out to your clients. Now super metrics plug-in, at least the basic version is free for Google Analytics. They can connect to many different other tools such as AdWords or YouTube if you want to connect that data as well in your Google spreadsheet. But in a basic version when you only want to get the data out of Google Analytics. It’s free up to 100 rows, after that you need to pay a little price of 50 dollars a month in order to have these integrations available in your sheet. So if you want to check out super metrics, head over to our resource gallery at measureschool.com/supermetrics And don’t forget if you want a template for a dashboard so you can pull the data into the right fields you

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Google Analytics Autotrack.js explained

Google Analytics Autotrack.js explained

Autotrack JS is a plugin for Google Analytics that allows you to track events, social interactions and media queries automatically. In this video, you will learn how to install it with the help of Google Tag Manager.

http://analytics.blogspot.com/2016/02/introducing-autotrack-for-analyticsjs.html
https://github.com/googleanalytics/autotrack
https://ga-dev-tools.appspot.com/autotrack/

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Free Email course: https://measureschool.com/emailcourse
Free Resource Library: https://measureschool.com/resources
More Measure Courses: https://measureschool.com/products

?Looking to kick-start your data journey? Hire us: https://measureschool.com/services/

*******
RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

]Hi there and welcome to another video of MeasureSchool.com where we teach you the data driven way of digital marketing.

My name is Julian and today I want to talk to you about the new auto track feature within Google Analytics which stands to revolutionise yet again how we can pick up important interactions such as clicks,form submits and more with Google Analytics.

This time it’s all happening automatic and what it exactly does,how it works and should you use it? All of this coming up in this video so lets dive in.

So Google Analytics recently announced the new auto track plugin for Google Analytics on this Blog Post. They talk about how to make things easier for those who do not have the ability to customise their Google Analytics to their business needs.

As you know this is a very important part of a proper Google Analytics installation – actually customising the installation to pick up the important interactions on your website.

And with this Plugin it gets a little bit easier because now with Google Analytics we can now track certain things by defaults with the plugin.

So what is Auto Track for Google Analytics?

Well, it is a library and it comes in the form of a Google Analytics plugin. You might have heard of plugins such as the cross domain plugin or the enhanced link attribution which you can also install with your Google Analytics and the auto track feature is also just a plugin for Google Analytics.

It gives you the ability to track certain interactions by default such as outbound link clicks which will be picked up, form submit and also media queries which are important for websites which have responsive design.

And then you can for example, pick up what screen user saw your content and which version of the website he used if you have that built in correctly.

And then there is another feature which is mostly for one page website – for example and Ajax website where no new page view is generated if you have built in the right push state from the history event – then you will be able to see that later automatically in your Google Analytics.

So how can you install this plugin for Google Analytics – you just customise a little of your google analytics code and require that plugin to load once Google Analytics is initiated.So it will be deployed on your site and it will then sent in these events automatically to Google Analytics .

Unfortunately on the Google Tag Manager side – plugins have not been properly supported by the Tag Template so we can find on option in our Google Analytics Template.

If you want to use this feature than you need to port your page view tracking code into a custom HTML tag and then require that plugin on the intialization of this tag.

Now once you have this installed we get another feature which is quite cool which is decorative event tracking – what does that mean?

So lets for example you have a link that you put into a blog post and you have the ability to actually edit the HTML – we can use certain data attributes which Google Analytics gives us – which is the Data – GA and then the category,action or label which we can fill inside this HTML tag and if auto track is enabled and the plugin loaded -then any click on this link will be automatically picked up by Google Analytics and shown in the event reports.

So what is the Data you get in the end?

It is a little bit different from Event to Event. Mainly Google Analytics gives us an overview of the data points which we can see in their demo site for all the link clicks and form submits you get events sent into Google Analytics. So you will find them in your normal Event reports. In the case of media queries – which version of the site did the user see in terms of responsiveness – so it was the biggest or smallest template you have in their mobile phone – this can be sent in as custom dimensions – so you will need to built a custom report or pull the data of the reporting API like i did here. Also in the case of Ajax websites you would have events send in to your page.

So the Google Analytics team have really built a little plugin for people who are short on resources and want to at least track these events in Google Analytics automatically.

As you can see it still requires you to change something in the Google Analytics code or build in decorative event tracking into your HTML tags – but all in all it replaces some of the functionality that you have in Google Tag manager to easily send in Event Tracking.

So there you have it now you know everything about the new auto track feature within Google Analytics. In my opinion it is a great plugin library for people who are just getting started with Google Analytics and want to track events by default. But everybody knows Google Analytics is a very individual tool and in my opinion you still need to customise your installation in order to get the most of Google Analytics and that is what we teach you here at MeasureSchool.

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UTM Tracking and Google Analytics – The Definitive Guide

Create and Use UTM Tags for Google Analytics

Using UTM tags correctly will allow you to track the correct mediums, sources, and campaigns where the traffic is coming from in Google Analytics reporting.

In this video, I will walk you through the steps needed to ensure you can easily track what sources your traffic is coming from. We also look at how you can use our Measureschool UTM Tool to make creating parameters for your UTM tracking quickly and easily!

 

UTM Tool: https://measureschool.com/utmtool/
GTM Ressource Guide: https://measureschool.com/utmtool
Course: https://measureschool.com/course

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Create Custom Cookie with Google Tag Manager (UTMZ Alternative)

_UTMZ Cookie Alternative with Google Tag Manager - Universal Analytics

The UTMZ cookie was for a long time a reliable cookie where you could find the source information of where the user came from. Unfortunately, this is going away with the introduction of Universal Analytics. We have build a quick script in GTM to bring you back the source information and even a little more. With our cookie solution you will have all the different referrers, utm_source and gclid information available in a cookie called source.

Download: https://measureschool.com/sourcecookie

Helpful Links:
http://www.quirksmode.org/js/cookies.html
https://github.com/dm-guy/utm-alternative
http://stackoverflow.com/questions/18604715/google-analytics-missing-utmz-cookie

GTM Live Workshops: https://measureschool.com/workshops
GTM Ressource Guide: https://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: https://measureschool.com/course

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Migrating Google Analytics into Google Tag Manager Tutorial

Migrating Google Analytics into Google Tag Manager Tutorial

From the planning to the preparation to the actual migration, in this week’s video we’ll walk you through how to migrate Google Analytics into Google Tag Manager. With the help of the handy Tag Plan template (link below), we can construct a solid plan for all of the tags that need to be migrated. We then change the hardcoded GA script in our HTML out for a GTM tag, so that GA is actually a tag that is fired on all pages. Enjoy!

helpful Links:

http://www.simoahava.com/analytics/check-if-google-analytics-is-in-page-template/
https://support.google.com/analytics/answer/6163791?hl=en
http://www.simoahava.com/gtm-tips/setting-google-analytics-fields-in-gtm/
https://developers.google.com/analytics/devguides/collection/upgrade/reference/gtm

GTMTraining Tag Plan: https://measureschool.com/tagplan
GTM Ressource Guide: https://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: https://measureschool.com/course

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Tracking Mailto links with Google Tag Manager and Google Analytics

Tracking Mailto links with Google Tag Manager and Google Analytics

The ‘ mailto : ’ href tag is an easy way to allow your site users to send you email, however your email client can’t track when it’s clicked. We can use Google Tag Manager to create a trigger that listens for the interaction. With that interaction we can create a Google Analytics tag that will allow us to track this data dynamically. This is really useful and can be replicated for similar interactions.
Let’s go.

helpful Links:
— http://www.w3schools.com/tags/tag_address.asp
— http://www.trevorayers.com/track-mailto-clicks-events-google-tag-manager/
— http://www.cucumber.co.nz/blog/2015/july/02/google-tag-manager-101-part-3-creating-link-tags/

GTM Live Workshops: https://measureschool.com/workshops
GTM Ressource Guide: https://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: https://measureschool.com/course

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Cross Domain Tracking with Google Tag Manager and Google Analytics

Cross Domain Tracking with Google Tag Manager and Google Analytics

Google Tag Manager has made tracking users across multiple domains simpler. Sometimes you want to store the session inbound from your blog, or from your sales page to your store. This not only helps Google Analytics in determining the routes of traffic, but also making sure not to count another session every time the same user moves between domains.
In this week’s video you’ll learn how to track across domains and fire a Google Analytics page view tag.

helpful Links:
https://support.google.com/tagmanager/answer/6164469?hl=en
Webinar by LunaMetrics: https://www.youtube.com/watch?v=zDFe4yGxG1g
http://www.knewledge.com/en/blog/2013/11/cross-domain-tracking-for-links-with-gtm/

GTM Live Workshops: https://measureschool.com/workshops
GTM Ressource Guide: https://measureschool.com/guide
Free GTM Beginner course: https://measureschool.com/emailcourse
Course: https://measureschool.com/course

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear

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Google Tag Manager Content Grouping Setup in Google Analytics

Google Tag Manager Content Grouping Setup in Google Analytics

Content Grouping with Google Tag Manager is easier than ever before. Google Tag Manager allows you to easily transfer any data point to Google Analytics. In this video, we will go through a little example of Blog Categories. First, we will make the data available in the dataLayer. Then we make create a DataLayer Variable and attach this to our Google Analytics Page View Tag. Once we configure Google Analytics Content Groups we are then ready to receive the data.

There are many different Use Cases for Content Grouping in GA. Check out these additional resources:

helpful Links:

-http://cutroni.com/blog/2014/01/09/set-google-analytics-content-grouping/
-https://support.google.com/tagmanager/answer/4448540?hl=en
-http://www.simoahava.com/analytics/google-tag-manager-content-grouping/
-http://www.lunametrics.com/blog/2014/01/24/classify-blog-posts-analytics-content-groupings/

Slides: http://www.slideshare.net/jaybjay1/google-tag-manager-content-grouping-setup-in-google-analytics/1
Course: https://measureschool.com/youtube
more Resources: https://measureschool.com

RECOMMENDED MEASURE BOOKS: https://kit.com/Measureschool/recommended-measure-books

GEAR WE USED TO PRODUCE THIS VIDEO: https://kit.com/Measureschool/measureschool-youtube-gear