3 Form Tracking Techniques with Google Tag Manager

Form Tracking Google Tag Manager blog featured image

Having form tracking set up on all your website forms is an absolute must. And Google Tag Manager makes doing it easy and flexible.

In this post, we are going to explore three techniques to track form submissions with the help of Google Tag Manager and Google Analytics.

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DOM Element Variable in GTM – DOM Scraping Explained


The DOM (Document Object Model) Element Variable is a powerful Variable in Google Tag Manager to scrape content directly from your Website HTML markup.

With its help, you can transfer any value from your website into a Variable and pass it on to your Marketing tools, as long as it is selectable in the DOM.

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Google Tag Manager and Wix – The Guide

Wix is free, (at least to start) easy to work with, and very powerful in the long run. Connecting it to GTM is simple and that gives you access to lots of powerful tracking abilities. So in this guide, you’ll learn how to install Google Tag Manager on Wix

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Google Analytics Advanced Segments – The Guide


Segmenting your traffic in Google Analytics can be very powerful, as it allows you to examine certain Segments of your audience and how they may or may not behave differently than others. In this article, we show you how to work with Google Analytics Advanced Segments.

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Google Data Studio Calculated Fields – The Ultimate Guide


Google Data Studio calculated fields are a super powerful tool that you should be using if you do anything in Google Data Studio.

Imagine solving the Rubiks Cube of wrongly configured goals and filters, non-retroactive content groupings and inconsistent UTM parameters in your Google Analytics account.

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URL Variable in Google Tag Manager

What is the URL Variable in Google Tag Manager blog featured image

The URL Variable in Google Tag Manager allows you to extract any component of a URL and reuse it in your GTM setup. In this blog post, I will show you how to use this powerful feature in GTM.  

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