Usman Qureshi 
As technology has progressed more and more, people have realized the importance of data and tools that help us to collect and analyze all that data.
This advance also resulted in more features available in tools like Google Tag Manager to track how users interact with your website.
If you have come across tag management systems (TMS) like Google Tag Manager, then you would know that it has three major building blocks that work together to track events on your website/app.
These are called tags, triggers, and variables. Now, there’s a chance at times that you can create a tag without using a variable, but it’s rare when the event name is enough.
Understanding user flow is a hot topic nowadays, and why wouldn’t it be? Finding out where your users came from before they convert can help uncover what nudges them toward a conversion.
In Universal Analytics (UA), there was a dimension called the Previous Page Path.
Technology has come far since the early days of analytical tools and that means there are more and more features available today than we had 10 years ago.
Google Signals isn’t entirely a new thing; it has been a feature that was first seen in Universal Analytics. But with Google Analytics 4’s arrival, it got many more bells and whistles.
Data plays a vital role for all businesses now more than ever because it sits at the core of everything being done and can help make decisions that can yield desired results or at the very least, mitigate as much risk as possible.
This has resulted in many analytical tools being launched to be used by small, medium, and enterprise-level businesses where most are paid tools with their pricing tiers.
Content plays an important role when it comes to bringing organic traffic to your website and also developing your authority in any niche.
So, if content marketing is a big part of your marketing strategy, then naturally you’d want to know how your content is performing.
Gathering insights is an essential part of any business. But with online businesses, at times, there’s a lot of data to work.
This high inflow of data can make timely detection of significant changes quite arduous, especially for businesses without dedicated analysts.
Google has an arsenal of tools that digital marketers can use depending on what we are trying to achieve.
Chances are that if you’re working in online marketing, you have come across content about Google Ads (GAds) and Google Analytics 4 (GA4) if not used them.
Getting traffic to your website is one part of marketing. The other part is understanding how that traffic behaves once it’s on the website.
The answers to questions like what the user clicks on, how they interact with pop-ups, how many of them successfully submit the forms, and how many of them make purchases, among many others, are answered by tracking those actions.
What would you do with the data you’ve collected in your Google Analytics 4 property? Ideally, use it to analyze and gain insights, right?
The thing with GA4 and other analytical tools is that they are pretty good at collecting data and providing reports, but it comes down to us to use them to gain valuable insights.
Part of running ad campaigns is measuring the performance of your ads and using that data to optimize your campaigns.
So, if you’re running Meta ad campaigns to acquire traffic and hope to convert them into customers, you need to learn how to set up Meta Pixel on your site.
Are you curious about how to track what individual users are doing on your website?
At some point, we all are curious, but identifying who the user is has always been a privacy concern, and rightly so!
Google Analytics 4 has been on the scene for over three years, yet for many users, it’s still quite a new tool, especially for those just starting with digital marketing.
But hey! That’s the online world for you – new tools and businesses are constantly added to the giant web traffic ball.
The last decade has seen a lot of exciting changes in measurement and analytics, resulting in the introduction and growth of many tools.
These tools and their ever-changing features and updates can easily confuse many marketers and people who don’t use them daily because it’s hard to keep up with all the changes.
Google Analytics 4 (GA4) has its share of issues, but it also came bearing many new gifts that were not available in its predecessor. We hope those gifts will keep getting better with time.
One of those gifts is the introduction of Google Analytics 4 enhanced measurement that gives you basic event tracking out of the box without the need to add any code or open your Google Tag Manager account.
Are you looking for a guide on the conversion paths report in GA4 (renamed to attribution paths)?
Converting your online traffic into your paid customers or converting those clicks into meaningful actions on your website for your business is what’s all the fuss about – for the most part.
Google Analytics 4 can be quite helpful in getting insights. However, if the very tool you use to get insights doesn’t do that or gives half of the story, then it becomes a problem.
Seeing (not set) just does that. We all understand how frustrating it can be, especially if you’re new to using GA4 and already learning a lot of the other things.
The whole point of web analytics is to be able to measure the performance of your website, which comes down to KPIs and metrics.
Tools like Google Analytics 4 (GA4) cover most of the important metrics out of the box which makes it easier to measure things.
Setting up your Google Analytics 4 account is easier now. However, watch out that you might not think things through and just set it up on the fly.
If you’re just starting with GA4, things might be somewhat more straightforward for you to understand, but if you’re coming from years of Universal Analytics (UA) use, then there’s some unlearning to do.
Digital analytics has come a long way in making our lives easier when it comes to collecting, analyzing, and getting valuable insights.
Regular Expressions aka RegEx, RegExp, or RegEx has played an important role in making it easier for us.
You’ve finally set up your Google Analytics 4 account and started receiving all sorts of data, and now you want to look into it and find insights.
Sounds good! The only problem is now you’re confused with different numbers for seemingly similarly named traffic-source dimensions and thinking if you’re doing something wrong. You’re not.
Analytics is all about generating insights that can help us make meaningful actions. Sometimes these insights are ad-hoc and completely depend on the situation whether it’s reactive or proactive analysis.
Other times, there are set parameters or conditions where we want to get periodic insights whenever those conditions are met, and this is where custom insights come into play.
Promotions are an important part of any business’s marketing strategy whether it’s seasonal, occasional, or just something specific to your business.
Naturally, the next step in running any such promos is to understand how well they convert so you can optimize them and plan for any future campaigns accordingly.
You set up your Google Analytics 4 account some time ago and are excited to see some insights about how your marketing campaigns are performing. You log in and see a lot of GA4 direct traffic, not quite what you expected or wanted to see.
This is a fairly common scenario whether you’ve recently moved to GA4, joined a company’s marketing department, or been using GA4 for quite some time now.
In the ever-growing digital landscape, referral traffic acts as a gateway that connects users to your website, helping you expand your online presence and drive growth.
Referral traffic is not new to Google Analytics 4 (GA4), but it’s not a bad idea to learn about some things again. Often commonly used terms like ‘referral traffic’ are easily overlooked and misunderstood, which can result in bucketing other traffic types under referrals.
Google Analytics 4 (GA4) comes with many exciting features and new tech, but this can also mean learning new concepts and understanding them well enough to use them to your advantage.
Now that there’s hardly any time left for GA4’s predecessor Universal Analytics (UA) as 1st July is quite near, it’s even more important to know what should be used, when, and how.
In an increasingly digitized world, the ability to gather accurate and actionable data is important for businesses striving to stay ahead of the competition.
Today, advanced analytics helping to understand customer behavior and track the effectiveness of marketing campaigns have become the key to making informed decisions and driving growth.
Realtime reports are often overlooked in analytics but can be useful when it comes to making quick decisions and staying ahead of everyone.
Google Analytics 4 allows businesses to monitor user behavior on their website in real-time and gain valuable insights into their website’s performance.
Since its inception, Google Analytics 4 has improved a lot, with new updates and features every now and then. However, there are still some issues that can become quite a nuisance.
‘Unassigned’ traffic is one of those issues. It can quickly become a nightmare if a major chunk of your traffic is ‘unassigned.’
Whether you’re a digital marketer, analyst, or business owner, exporting Google Analytics 4 data to Google Sheets can help you gain valuable insights and make data-driven decisions.
As everyone is resetting their tracking setup with GA4’s introduction, many new people are entering the industry and trying to learn about GA4, one of the most popular tools for measuring web and app performance.
Many websites have adopted the Single-Page Application structure to provide a responsive and smooth user experience and more will join their ranks in the future.
But this can make tracking a bit more complex compared to traditional websites. Now that the date of Universal Analytics’s retirement draws closer, it’s even more important to figure out how to track single-page applications (SPAs).
Whether you’ve been using web analytics tools for a long time with Universal Analytics (UA) or are just recently starting in the online world, you need some analytics tool to analyze your website’s performance.
Google’s tools are one of the most frequently used because of the wide availability of their free versions. Google Analytics 4 is Google’s latest addition to its analytical tools.
Google Ads and Google Analytics 4 are two of the most powerful and common tools used by digital marketers around the world.
Now, if you combine them, you can get rich insights and understand the performance of your marketing efforts even better.
With so many different marketing channels and activities in today’s digital world, it’s very important to know which channel brings you conversions.
This is where attribution helps by giving credit to the appropriate channels so you don’t burn your money and time on sources that aren’t performing well.
Changes in GA4 also include changes in how core metrics like sessions are redefined. It’s important to understand how sessions work in GA4 so that we don’t give it too much or too less weight. This is even more essential because UA sessions have been one of the most important metrics to measure site traffic …
Nowadays there’s no shortage of different analytical tools ranging from free to paid, in-app analytics, pretty dashboards, and whatnot.
Today, we will be focusing on Meta Pixel vs Google Analytics 4.
There’s a lot of exciting work being done in digital marketing. Now and then, there’s something to learn about a new tool, a new skill, and/or new ways to do things in a better way.
Digital marketing is one of those industries where learning never stops and you can keep improving in one way or another.
Google Analytics 4’s Explore section is its brainchild in many ways as it gives you great flexibility to create and analyze the data compared to UA, and its visualizations make for easy understanding.
This can also mean a bit of a steep learning curve and navigating through different types of reports as well as moving parts to get your reporting machine going.
If you’re in digital marketing then you must be using Google Analytics one way or another, and understandably so, because data is at the center of understanding what your website visitors are doing.
But interpreting data without context is like looking at your favorite team’s scoreboard without knowing who they are playing against. You can’t analyze their performance.
We all know that running marketing campaigns is not an easy task. But it gets even more difficult if we are not able to measure their performance.
This becomes quite a problem with so many different platforms, campaigns, ad types, and creatives.
Understanding the new features in GA4 will help you to make the most out of them.
Today, we’ll talk about GA4 default channel groupings.
Default channel groupings are not exclusive to GA4. They’ve been around for a long time and are used in UA all the time, albeit being limited in numbers and flexible in configuration.
Universal Analytics and Google Analytics 4 have many differences and there’s a lot of content about them on the internet as time is moving closer to the end of the UA era. The first noticeable difference is how the accounts are set up differently in GA4 compared to UA.
UA accounts are all about having different properties, and within those properties having multiple views. On the other hand, GA4 retains properties but adds data streams that look and work differently to views.
In today’s digital world, more and more quantitative and qualitative tools are coming to the front to help us understand what people are doing on our website and why they are doing so.
Thankfully, for us marketers, Google Analytics 4 also has one such feature which is being carried forward from UA, that can help us understand what people are trying to find on our website, i.e. the site search.
Fast-track your Digital Marketing journey, the data-driven way.
