Eric Huguenin 
The source and medium dimension in Google Analytics 4 tells you where your website traffic is coming from (e.g., Facebook, Bing, etc.) and how this traffic was sent (e.g., newsletter).
There is more to understand about sources and mediums, such as how GA4 classifies them, where to find them, and how to use them effectively.
Google Analytics automatically tracks social media sources, but it is not flawless.
To improve Google Analytics social media tracking, tag your links with UTMs. Then, you can take advantage of GA4’s measurement capabilities and use frameworks to optimize your social channels and grow your business and online presence.
If you’ve ever found yourself skimming past the cohort report, disoriented, or unsure of its potential, today is the day to dive in and find out what you’re missing.
Cohort analysis allows you to group users who share a common characteristic (more clarity on this vague description later), such as their first visit date, to analyze their behaviors and trends over time.
Do you want to know the difference between Microsoft Clarity vs Google Analytics?
Microsoft Clarity is arguably the most complementary tool to Google Analytics 4 (GA4) outside of those in the Google Marketing Platform.
Deleting a GA4 account is straightforward yet requires careful consideration due to its irreversible nature. Even experienced users should take precautionary steps to avoid unintended consequences.
To delete an account in Google Analytics 4, you must ensure you have the necessary permissions and consider three key areas: selecting the correct account, discussing with involved users, and stopping data collection.
Previously, comparisons were only available for quick analysis and could not be saved after closing Google Analytics 4, requiring you to recreate them each time.
With the introduction of the Google Analytics 4 Saved Comparisons, these and other limitations are now resolved.
You can gain profound insights by combining Google Analytics 4 and Looker Studio. Part of the Google Marketing Platform, these two free analytics powerhouses work easily together.
This combination fulfills the dual need for straightforward access to the facts of your website and app performance and the ability to present it compellingly.
You’ve probably just set up a Microsoft Ads account and are wondering what your next steps are. Microsoft Advertising conversion tracking, of course!
No PPC campaign is complete without conversion tracking to measure how many leads or purchases it generates. In this quick guide, you’ll learn how to install Microsoft UET Tag with Google Tag Manager (GTM).
With more than 800,000 active installations, Ninja Forms is a widely used plugin, and there may come a day when you’ll need to set up its tracking.
There are 2 practical ways for Ninja Forms tracking with Google Analytics 4 (GA4).
Measuring marketing activities, such as tracking a button click, is often considered a task to implement.
When we spend too much time fixing tracking solutions, we risk becoming so busy that we lose sight of or fail to train our minds to see the bigger picture.
While it’s common to intuitively understand what a Google Analytics 4 property is, articulating it can be tricky. The goal of this post is to familiarize you with all the vital facets of Google Analytics 4 properties.
When diving into website analysis, we face two intriguing questions: Who are our users, and how did they find us? Google Analytics 4 helps answer these questions through two reports: User Acquisition and Traffic Acquisition.
What is the difference between GA4 User Acquisition vs Traffic Acquisition reports? What implications do they have on your data? Which should you use?
🚨Note: Conversions are now called Key events in GA4, but they’ll still be named conversions when shared/exported to Google Ads.
If conversion tracking in Google Analytics 4 is all you do, then you’re already missing out on the full potential of GA4 in understanding your users and increasing your results.
This GA4 conversion tracking guide provides a roadmap to identify and boost key conversions.
Having form tracking set up on all your website forms is an absolute must. And Google Analytics 4 and Google Tag Manager make doing it easy and flexible.
In this post, we are going to explore three techniques to track form submissions with the help of Google Tag Manager and Google Analytics.
There are 75 Google Tag Manager tags that you can access directly and 630 from the Community Template Gallery that you can import.
The purpose of this post is to explain these Google Tag Manager tags and their context and provide examples of common tag types you can use for quick configurations.
User engagement is a flexible term—you can think of it in different ways depending on what makes sense to you. Even within the framework of Google Analytics 4, user engagement can take several forms which can create some confusion, but it has a core structure.
In general, GA4 user engagement is the amount of time a user was active on your webpage or application.
Results that seem meaningful but are distorted by your company’s internal users are akin to dummy data. This internal traffic needs to be filtered out so you can get accurate numbers from your external audience.
It is easy to exclude internal traffic in GA4 by filtering out IP addresses. However, different methods exist depending on your company’s size and its organizational structure, including roles and geographic location.
Annotations in GA4 allow you to create notes for specific dates.
Typically, you will use annotations for new launches, website changes, campaigns, press releases, and even management changes. They are often useful in explaining large variations in your data, such as spikes or dips (anomalies) and trends.
Do you find it hard to work with GA4 data in BigQuery?
Working with Google Analytics 4 data in BigQuery can be a real pain, even for SQL experts. Fortunately, we have a zero coding solution called GA4 SQL by Optimization Up. It is a free tool to query GA4 data without writing SQL code.
Looking for ways to customize Looker Studio reports?
Looker Studio offers extensive customization options to make your dashboards unique, from changing chart colors to creating custom dimensions.
Are you unsure which Looker Studio chart to use for your data visualization needs?
Look no further as we discuss the different Looker Studio charts. The most essential chart types include tables, line charts, bar charts, geo charts, and scorecards.
Are you looking for a guide on the Looker Studio basics?
Looker Studio, previously called Data Studio, is a business intelligence tool that allows you to analyze and visualize data.
Do you want to use BigQuery but are unfamiliar with SQL?
Today, BigQuery is impossible to ignore, and everyone says you should use it with Google Analytics 4. However, many people refrain from using this tool upon learning that they need to learn SQL programming.
Have you ever seen zeros, unknowns, or no data in your Looker Studio dashboards?
These are indicative of missing values in Looker Studio. Other examples include null and N/A. While these are common, they aren’t the most desirable thing to see on your reports.
Do you want to create effective dashboards?
No matter how proud you are of the dashboards you’ve built, the effectiveness of your dashboards depends on whether your clients readily gain insights from them.
Are you experiencing some issues with your GA4 data?
Despite the many advantages of Google Analytics 4, some of its limitations can noticeably impact your business data. What can you do when faced with several issues but don’t have access to the source code or the Google Tag Manager account?
Did you know that 60% of global internet users use a mobile device to go online?
Mobile devices have become a staple of everyday life for millions of people. According to Statista, mobile ownership, and internet usage are forecasted to keep growing in the future. Currently, more than 90% of internet users use a mobile device at least some of the time.
In this guide, we will walk you through how to migrate Looker Studio dashboards using UA data to new dashboards with GA4 data.
From planning and understanding the differences between the two data structures to preparing and validating the data, this guide has got you covered!
Not impressed with the standard navigation menu in Google Looker Studio?
As you’re building your dashboard, you’ll find the need to create multiple pages to better showcase valuable insights from your data. You’ll then look for ways to help users navigate your report and will discover that Looker Studio has this built-in functionality.
Google Analytics 4 audiences are users who visit your website or your app and that you group based on almost any behavior that matters to you. They’re used to better understand a specific group of users or market to them.
Audiences can vary from a broad category such as all your purchasers to a much more specific and complex one, e.g. purchasers from Atlanta who bought green t-shirts within the last 7 days.
Want to make your Google Looker Studio dashboard stand out from others?
Custom-designed buttons in Looker Studio are small yet powerful additions that, when implemented properly, could distinguish your dashboard apart from others and make it memorable to your users.
Want to convert your data into a format that allows you to gain informative, easy-to-read, and easy-to-share insights on your business?
Google Looker Studio, formerly Google Data Studio, is a data visualization platform that allows you to connect, visualize, and share your data story.
This guide is intended to help you understand and make the best out of backlinks analytics.
You will know how to find backlinks in GA4 so that you can unleash opportunities such as improving your ranking on search engines, building partnerships, protecting your website, and getting more conversions.
If you’re interested in the broader picture of your Facebook ads performance and want to know what’s going on in the heads of users who navigate your site after clicking it, then tracking them in GA4 is the right way to go.
Tracking Facebook ads in Google Analytics 4 involves using a URL builder to define the parameters based on your ad campaign. After adding the new link to your ad, GA4 will report the data.
While the superstar traffic acquisition report can provide useful insights into your traffic sources, it does not provide information on the specific reasons or motivations behind a user’s journey to your website.
However, knowing which keywords they used to get there will give you a better idea of why.
As a website owner, having information on the origin of your traffic sources helps to better understand your audience and make decisions about where to allocate your resources.
Google Analytics 4 is great to do that, but on the journey to your site, things can happen. Pieces of data can be added or lost, resulting in fuzzy reporting.
Google Analytics provides a lot of valuable information that SEO professionals can use to gauge the effectiveness of their SEO performance and identify potential problems such as site speed or find conversion opportunities from landing pages that rank well and convert.
Some of GA4’s reports are a must-have in any SEO beginner’s and specialist’s toolbox.
As a result of its Enhanced Measurement features, tracking file downloads has never been easier than it is now with GA4.
How to track PDF downloads in Google Analytics 4 is achieved by simply enabling the File downloads option in Enhanced measurement. This is the most efficient way to do it and it requires only a few clicks.
Knowing the most popular pages through which visitors enter your website, means being able to improve and facilitate the beginning of their journey or the marketing paths you’ve designed to take them through. Entrances can help achieve exactly that.
Although their usefulness as a metric is sometimes debated, they typically play an important role in optimization by improving the first impression visitors have of your site and the pages where they enter your funnels, which ultimately leads to more conversions.
Button click tracking is probably one of the most requested features to implement. Luckily, GA4 and Google Tag Manager have made this possible. GA4 tracks button clicks automatically using Enhanced measurement. Great for basic needs, this feature is however limited to outbound clicks and file downloads. The alternative and recommendation is to use Google Tag …
So you want to learn how to track YouTube Videos?
This post shows how to track YouTube videos that you embed on your site or that you share as links elsewhere.
Considering all your digital marketing priorities, fixing a 404 error page might seem not to be worth it… and yet you shouldn’t ignore it.
Content, links, and pages on websites change all the time. Therefore, seeing a 404 Page Not Found error may certainly not be the end of the world, but it can be a big deal for your visitors and your business.
Fast-track your Digital Marketing journey, the data-driven way.
